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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/27791
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dc.contributor.authorWilson, Carolynen_UK
dc.contributor.authorXiao, Sarah Hongen_UK
dc.contributor.authorWang, Xingen_UK
dc.contributor.authorKureshi, Ibaden_UK
dc.contributor.authorEsquejo, Natsen_UK
dc.contributor.authorMurphy, Paulen_UK
dc.contributor.authorDavis, Trevoren_UK
dc.date.accessioned2018-09-11T17:00:30Z-
dc.date.available2018-09-11T17:00:30Z-
dc.date.issued2018-06-06en_UK
dc.identifier.urihttp://hdl.handle.net/1893/27791-
dc.description.abstractThis study is a cross-cultural comparison of product form switching in FMCG; to understand the adoption of new products within emerging markets. Brazil and China represent the emergent markets, whilst the UK provides comparison as a developed market. Laundry detergent is the chosen category of study as it is an FMCG but with complex habits, emotions, considerations and touchpoints impacting the final decision making process. Data were collated through 139 focus groups across the UK, Brazil and China and analysed using journey mapping techniques. The results of the consumer journeys demonstrate that FMCG product switching is a complex multifaceted process.en_UK
dc.language.isoenen_UK
dc.relationWilson C, Xiao SH, Wang X, Kureshi I, Esquejo N, Murphy P & Davis T (2018) When consumers switch product form: A cross-country study between UK, Brazil and China. 2018 AMA/ACRA Triennial Conference, 06.06.2018-09.06.2018.en_UK
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectconsumer journeyen_UK
dc.subjectcross-culturalen_UK
dc.subjectform switchen_UK
dc.titleWhen consumers switch product form: A cross-country study between UK, Brazil and Chinaen_UK
dc.typeConference Paperen_UK
dc.rights.embargodate1972-01-01en_UK
dc.rights.embargoreason[AMA_ACRA final.pdf] Until this work is published there will be an embargo on the full text of this work.en_UK
dc.citation.publicationstatusUnpublisheden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.author.emailcarolyn.wilson@stir.ac.uken_UK
dc.citation.conferencedates2018-06-06 - 2018-06-09en_UK
dc.citation.conferencename2018 AMA/ACRA Triennial Conferenceen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationDurham Universityen_UK
dc.contributor.affiliationDurham Universityen_UK
dc.contributor.affiliationInlecom Systemsen_UK
dc.contributor.affiliationProcter and Gambleen_UK
dc.contributor.affiliationKantaren_UK
dc.contributor.affiliationIBM UKen_UK
dc.identifier.wtid910576en_UK
dc.contributor.orcid0000-0002-1271-3169en_UK
dcterms.dateAccepted2018-06-06en_UK
dc.date.filedepositdate2018-08-14en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
rioxxterms.versionAMen_UK
local.rioxx.authorWilson, Carolyn|0000-0002-1271-3169en_UK
local.rioxx.authorXiao, Sarah Hong|en_UK
local.rioxx.authorWang, Xing|en_UK
local.rioxx.authorKureshi, Ibad|en_UK
local.rioxx.authorEsquejo, Nats|en_UK
local.rioxx.authorMurphy, Paul|en_UK
local.rioxx.authorDavis, Trevor|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2018-08-14en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||2018-08-14en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2018-08-14|en_UK
local.rioxx.filenameAMA_ACRA final.pdfen_UK
local.rioxx.filecount1en_UK
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