Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/27443
Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: The effect of reciprocity priming on organ donor registration intentions and behavior
Author(s): O 'Carroll, Ronan E
Quigley, Jody
Miller, Christopher B
Contact Email: ronan.ocarroll@stir.ac.uk
Keywords: Reciprocal Altruism
Reciprocity Priming
Organ Donation
Issue Date: Jun-2019
Citation: O 'Carroll RE, Quigley J & Miller CB (2019) The effect of reciprocity priming on organ donor registration intentions and behavior. Annals of Behavioral Medicine, 53 (6), pp. 592-595. https://doi.org/10.1093/abm/kay060
Abstract: Background: Internationally the demand for organ transplants far exceeds the available supply of donated organs. Purpose: We examine if a digital reciprocity prime based on reciprocal altruism can be used to increase organ donor registration intentions and behavior. Methods: 420 participants (223 females) from England and Scotland aged 18+ who were not currently registered organ donors were randomized by block allocation using a 1:1 ratio to receive either a reciprocity prime or control message. After manipulation, they were asked to indicate their organ donation intentions and whether or not they would like to be taken to an organ donation registration and information page. Results: In line with our previous work, participants primed with a reciprocity statement reported greater intent to register as an organ donor than controls (using a 7-point Likert scale where higher scores = greater intention; prime mean = 4.3 (1.6) vs. control mean = 3.7 (1.4), P =< .001, d =0.4 [95%CI = 0.21-0.59]). There was again however, no effect on behavior as rates of participants agreeing to receive the donation register web-link were comparable between those primed at 11% (n= 23/210) [95%CI = 7.4-16.0] and controls at 12% (n= 25/210) [95%CI = 8.1-17.1], X²(1) = 0.09, p = .759. Conclusions: Reciprocal altruism appears useful for increasing intention towards joining the organ donation register. It does not however appear to increase organ donor behavior.
DOI Link: 10.1093/abm/kay060
Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is a pre-copyedited, author-produced PDF of an article accepted for publication in Annals of Behavioral Medicine following peer review. The version of record O 'Carroll RE, Quigley J & Miller CB (2019) The effect of reciprocity priming on organ donor registration intentions and behavior. Annals of Behavioral Medicine, 53 (6), pp. 592-595 is available online at: https://doi.org/10.1093/abm/kay060

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