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Appears in Collections:Faculty of Social Sciences Newspaper/Magazine Articles
Title: Why education is embracing Facebook-style personality profiling for schoolchildren
Author(s): Williamson, Ben
Issue Date: 29-Mar-2018
Date Deposited: 4-Apr-2018
Publisher: The Conversation Trust
Citation: Williamson B (2018) Why education is embracing Facebook-style personality profiling for schoolchildren. The Conversation. 29.03.2018.
Abstract: First paragraph: The recent Cambridge Analytica scandal concerned the alleged psychographic profilingof millions of Facebook users without their knowledge. Its controversial actions reflect the wider aspirations of the data analytics industry to see into the hidden depths of people. But this focus on personality measurement is also being reflected in new trends in education. The collection and analysis of more personal information from schoolchildren will be a defining feature of education in coming years. And just as the Facebook debacle raises public concerns about the use of personal data, a new international test of ten and 15-year-olds is to be introduced by the Organisation of Economic Cooperation and Development (OECD) – a powerful influence on national education policies at a global scale.
Type: Newspaper/Magazine Article
Rights: The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at:
Affiliation: Education
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