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dc.contributor.authorWilliamson, Benen_UK
dc.description.abstractFirst paragraph: The recent Cambridge Analytica scandal concerned the alleged psychographic profilingof millions of Facebook users without their knowledge. Its controversial actions reflect the wider aspirations of the data analytics industry to see into the hidden depths of people. But this focus on personality measurement is also being reflected in new trends in education. The collection and analysis of more personal information from schoolchildren will be a defining feature of education in coming years. And just as the Facebook debacle raises public concerns about the use of personal data, a new international test of ten and 15-year-olds is to be introduced by the Organisation of Economic Cooperation and Development (OECD) – a powerful influence on national education policies at a global scale.en_UK
dc.publisherThe Conversation Trusten_UK
dc.relationWilliamson B (2018) Why education is embracing Facebook-style personality profiling for schoolchildren, The Conversation, 29.03.2018.en_UK
dc.rightsThe Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at:
dc.titleWhy education is embracing Facebook-style personality profiling for schoolchildrenen_UK
dc.typeNewspaper/Magazine Articleen_UK
dc.citation.jtitleThe Conversationen_UK
dc.citation.issnNo ISSNen_UK
dc.type.statusVoR - Version of Recorden_UK
Appears in Collections:Faculty of Social Sciences Newspaper/Magazine Articles

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