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dc.contributor.authorVan Loo, Ellenen_UK
dc.contributor.authorNayga, Rodolfoen_UK
dc.contributor.authorCampbell, Dannyen_UK
dc.contributor.authorSeo, Han-Seoken_UK
dc.contributor.authorVerbeke, Wimen_UK
dc.description.abstractThis study uses eye-tracking measures to account for attribute non-attendance (ANA) in choice experiments. Using the case of sustainability labelling on coffee, we demonstrate various approaches to account for ANA based on number of fixation count cut-offs, definitions for detecting ignored attributes, and methods for modelling ANA. Some of the sustainability attributes identified through eye-tracking measures as being ‘visually ignored’ were truly ignored while in none of the tested approaches price was truly ignored. The adequacy of eye-tracking as a visual ANA measure might thus depend on the attribute. Further, there are inconsistencies in identifying non-attenders using visual ANA and the coefficient of variation. Based on our results, we cannot conclude that eye-tracking always adequately identifies ANA. However, we identified several major challenges that can assist in further optimizing the use of eye-tracking in the context of ANA.en_UK
dc.publisherOxford University Pressen_UK
dc.relationVan Loo E, Nayga R, Campbell D, Seo H & Verbeke W (2018) Using eye tracking to account for attribute non-attendance in choice experiments, European Review of Agricultural Economics, 45 (3), pp. 333-365.
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is a pre-copyedited, author-produced PDF of an article accepted for publication in European Review of Agricultural Economics following peer review. The version of record Ellen J Van Loo, Rodolfo M Nayga, Danny Campbell, Han-Seok Seo, Wim Verbeke; Using eye tracking to account for attribute non-attendance in choice experiments, European Review of Agricultural Economics, is available online at:
dc.subjectSustainability labellingen_UK
dc.subjectVisual attentionen_UK
dc.subjectVisual attribute non-attendanceen_UK
dc.titleUsing eye tracking to account for attribute non-attendance in choice experimentsen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[ERAE2017.pdf] : Publisher requires embargo of 24 months after online publication.en_UK
dc.citation.jtitleEuropean Review of Agricultural Economicsen_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.contributor.affiliationGhent Universityen_UK
dc.contributor.affiliationUniversity of Arkansasen_UK
dc.contributor.affiliationUniversity of Arkansasen_UK
dc.contributor.affiliationGhent Universityen_UK
dc.description.refREF Compliant by Deposit in Stirling's Repositoryen_UK
Appears in Collections:Economics Journal Articles

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