|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games|
|Author(s):||Rocha, Claudio M|
Fink, Janet S
|Citation:||Rocha CM & Fink JS (2017) Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games. Tourism Management Perspectives, 22, pp. 17-26. https://doi.org/10.1016/j.tmp.2017.01.001|
|Abstract:||Drawing on signaling theory and branding framework, the aim of this research was to describe the impacts of the interaction between, on the one hand, the brand images of the Olympic Games and Brazil (as a tourism destination), and on the other, attitudes toward attending the 2016 Rio Olympic Games and visiting the country after the event. A sample of American adults (n=722), most (82.2%) with at least one international travel experience, was analyzed. Results showed that the interaction between the hospitality associated with the Olympic Games hospitality and that of Brazil positively affected attitudes toward visiting the country after the Games. None of the tested interactions affected attitudes toward attending the 2016 Olympic Games. In the second part of the study, five focus groups with sport management graduate students (n=23) indicated that the association with the Olympic brand might bring fewer gains to Brazilian tourism than the expected.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Rocha.Fink.17_Destination Brand.pdf||Fulltext - Published Version||700.29 kB||Adobe PDF||Under Embargo until 2999-12-14 Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact email@example.com providing details and we will remove the Work from public display in STORRE and investigate your claim.