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dc.contributor.authorRocha, Claudio Men_UK
dc.contributor.authorFink, Janet Sen_UK
dc.description.abstractDrawing on signaling theory and branding framework, the aim of this research was to describe the impacts of the interaction between, on the one hand, the brand images of the Olympic Games and Brazil (as a tourism destination), and on the other, attitudes toward attending the 2016 Rio Olympic Games and visiting the country after the event. A sample of American adults (n=722), most (82.2%) with at least one international travel experience, was analyzed. Results showed that the interaction between the hospitality associated with the Olympic Games hospitality and that of Brazil positively affected attitudes toward visiting the country after the Games. None of the tested interactions affected attitudes toward attending the 2016 Olympic Games. In the second part of the study, five focus groups with sport management graduate students (n=23) indicated that the association with the Olympic brand might bring fewer gains to Brazilian tourism than the expected.en_UK
dc.relationRocha CM & Fink JS (2017) Attitudes toward attending the 2016 Olympic Games and visiting Brazil after the games. Tourism Management Perspectives, 22, pp. 17-26.
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.subjectSport mega-eventsen_UK
dc.subjectSport tourismen_UK
dc.subjectRio 2016en_UK
dc.titleAttitudes toward attending the 2016 Olympic Games and visiting Brazil after the gamesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreason[Rocha.Fink.17_Destination Brand.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.citation.jtitleTourism Management Perspectivesen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationUniversity of Massachusettsen_UK
dc.subject.tagSport Managementen_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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