Please use this identifier to cite or link to this item:
Appears in Collections:Marketing and Retail Conference Papers and Proceedings
Peer Review Status: Refereed
Author(s): Wohlfeil, Markus
Contact Email:
Title: Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic Essay
Citation: Wohlfeil M (2012) Between Authenticity and Entertainment: The Film Studio as a Brand Land Experience - A Photographic Essay. In: Academy of Marketing Annual Conference 2012 Proceedings. Academy of Marketing (UK) Annual Conference 2012, Southampton, 02.07.2012-05.07.2012. Helensburgh, Scotland: Academy of Marketing.
Issue Date: Jul-2012
Date Deposited: 27-Sep-2017
Conference Name: Academy of Marketing (UK) Annual Conference 2012
Conference Dates: 2012-07-02 - 2012-07-05
Conference Location: Southampton
Abstract: Since the birth of Hollywood in 1912, film studios have provided interested film audiences with studio tours to satisfy the public’s demand for first-hand insights and experiences into the world of film and filmmaking. However, as substantial industrial changes within the film industry since the 1950s have turned film studios into clearing-houses, economic pressure caused by declining income from auxiliary markets has meant that they are increasingly required to commercialise their corporate brand and intellectual film properties in the form of studio tours and theme parks, which attract millions of visitors worldwide every year. But how do the brand land experiences offered by film studios cater to the inherent needs and desires that consumers seek to fulfil? Based on the researcher’s personal experiences and observations at two major Hollywood studios, this paper uses an introspective photographic essay approach to take a closer look at how consumers experience and engage with the world of film that film studios provide in the form of either studio tours or theme parks.
Status: AM - Accepted Manuscript
Rights: Author retains all rights. Proper attribution of authorship and correct citation details should be given.

Files in This Item:
File Description SizeFormat 
Between Authenticity and Entertainment - AM 2012.pdfFulltext - Accepted Version1.89 MBAdobe PDFView/Open

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.