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Title: Konfiguration und Koordination internationaler Dienstleistungsunternehmen
Other Titles: Configuration and coordination of service sector multinationals
Author(s): Holtbruegge, Dirk
Kittler, Markus
Rygl, David
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Editor(s): Gardini, Marco A
Dahlhoff, H Dieter
Citation: Holtbruegge D, Kittler M & Rygl D (2004) Konfiguration und Koordination internationaler Dienstleistungsunternehmen [Configuration and coordination of service sector multinationals]. In: Gardini MA & Dahlhoff HD (eds.) Management internationaler Dienstleistungen: Kontext - Konzepte - Erfahrungen. Germany: Springer Science+Business Media (Gabler: Wiesbaden), pp. 159-179.
Keywords: Configuration
international services
service sector
value chain
Customer relations
Issue Date: Nov-2004
Date Deposited: 28-Oct-2010
Abstract: The article discusses a modified value chain for the service sector and developes a typology of different roles for foreign subsidiaries of service sector multinationals. The typology is based on the degree of standardization and the geographic distance between service production and service consumption. The four types developed and illustrated by selected cases are: (1) Absent adapter, (2) close customizer, (3) distant default and (4) standardized subsidiary.
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