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Appears in Collections:Economics Journal Articles
Title: How bookies play with your emotions to make you place unlikely bets
Author(s): Newall, Philip W S
Issue Date: 12-Jun-2015
Date Deposited: 8-Mar-2017
Citation: Newall PWS (2015) How bookies play with your emotions to make you place unlikely bets. The Conversation. 12.06.2015.
Abstract: First paragraph: I first became aware of football “in-play” TV betting adverts around three years ago. In the first campaign of its type, Ray Winstone urges viewers to “bet in-play now” on the website Bet 365, by offering the odds on specific bets during high-profile football matches.
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