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|Appears in Collections:||Economics Journal Articles|
|Title: ||How bookies play with your emotions to make you place unlikely bets|
|Author(s): ||Newall, Philip W S|
|Issue Date: ||12-Jun-2015|
|Citation: ||Newall PWS (2015) How bookies play with your emotions to make you place unlikely bets, The Conversation, 12.06.2015.|
|Abstract: ||First paragraph: I first became aware of football “in-play” TV betting adverts around three years ago. In the first campaign of its type, Ray Winstone urges viewers to “bet in-play now” on the website Bet 365, by offering the odds on specific bets during high-profile football matches.|
|Rights: ||The Conversation uses a Creative Commons Attribution NoDerivatives licence. You can republish their articles for free, online or in print. Licence information is available at: http://creativecommons.org/licenses/by-nd/4.0/|
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