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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/25112
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dc.contributor.authorNewall, Philip W Sen_UK
dc.date.accessioned2017-03-10T22:33:15Z-
dc.date.available2017-03-10T22:33:15Z-
dc.date.issued2015-05en_UK
dc.identifier.urihttp://hdl.handle.net/1893/25112-
dc.description.abstractUK bookies (bookmakers) herd geographically in less-affluent areas. The present work shows that UK bookies also herd with the special bets that they advertise to consumers, both in their shop window advertising and on TV adverts as shown to millions of viewers. I report an observational study of betting adverts over the 2014 soccer World Cup. Bet types vary in complexity, with complex types having the highest expected losses. Bookies herded on a common strategy of advertising special bets on two levels: by almost exclusively advertising complex bet types with high expected losses, and by advertising representative events within a given complex bet type. This evidence is most consistent with bookies’ advertising targeting a representativeness heuristic amongst bettors. Bookies may know how to nudge bettors toward larger losses.en_UK
dc.language.isoenen_UK
dc.publisherSociety for Judgment and Decision Makingen_UK
dc.relationNewall PWS (2015) How bookies make your money. Judgement and Decision Making, 10 (3), pp. 225-231. http://journal.sjdm.org/14/141026a/jdm141026a.pdfen_UK
dc.rights© 2015. The authors license this article under the terms of the Creative Commons Attribution 3.0 Licenseen_UK
dc.rights.urihttp://creativecommons.org/licenses/by/3.0/en_UK
dc.subjectgamblingen_UK
dc.subjectsports bettingen_UK
dc.subjectbookiesen_UK
dc.subjectbookmakingen_UK
dc.subjectadvertisingen_UK
dc.subjectrepresentativeness heuristicen_UK
dc.titleHow bookies make your moneyen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleJudgment and Decision Makingen_UK
dc.citation.issn1930-2975en_UK
dc.citation.volume10en_UK
dc.citation.issue3en_UK
dc.citation.spage225en_UK
dc.citation.epage231en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.identifier.urlhttp://journal.sjdm.org/14/141026a/jdm141026a.pdfen_UK
dc.contributor.affiliationEconomicsen_UK
dc.identifier.isiWOS:000355331200003en_UK
dc.identifier.scopusid2-s2.0-84930360341en_UK
dc.identifier.wtid534058en_UK
dcterms.dateAccepted2015-05-31en_UK
dc.date.filedepositdate2017-03-08en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorNewall, Philip W S|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2017-03-08en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by/3.0/|2017-03-08|en_UK
local.rioxx.filenamejdm141026a.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1930-2975en_UK
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