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Appears in Collections:Economics Journal Articles
Peer Review Status: Refereed
Title: Disentangling the influence of knowledge on attribute non-attendance
Author(s): Sandorf, Erlend Dancke
Campbell, Danny
Hanley, Nick
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Keywords: Attribute non-attendance
Discrete choice experiment
Attribute processing strategies
Cold-water coral
Ecosystem services
Issue Date: Sep-2017
Citation: Sandorf ED, Campbell D & Hanley N (2017) Disentangling the influence of knowledge on attribute non-attendance, Journal of Choice Modelling, 24, pp. 36-50.
Abstract: We seek to disentangle the effect of knowledge about an environmental good on respondents' propensity to ignore one or more attributes on the choice cards in a discrete choice experiment eliciting people's preferences for increased protection of cold-water corals in Norway. We hypothesize that a respondent's level of knowledge influences the degree to which she ignores attributes. Respondents participated in a quiz on cold-water coral prior to the valuation task and we use the result of the quiz as anex-antemeasure of their knowledge. Our results suggests that a high level of knowledge, measured by a high quiz score, is associated with higher probabilities of attendance to the three non-cost attributes, although this effect is only significant for one of them. A higher quiz score is also associated with a significantly lower probability of attending to the cost attribute. Furthermore, although being told your score has mixed directional effects on attribute non-attendance, it does not significantly affect the probability of attending to any of the attributes. Finally, allowing for attribute non-attendance leads to substantially lower conditional willingness-to-pay estimates. This highlights the importance of measuring how much people know about the goods over which they are choosing, and underlines that more research is needed to understand how information influences the degree to which respondents ignore attributes.
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Rights: This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Accepted refereed manuscript of: Sandorf ED, Campbell D & Hanley N (2017) Disentangling the influence of knowledge on attribute non-attendance, Journal of Choice Modelling, 24, pp. 36-50. DOI: 10.1016/j.jocm.2016.09.003 © 2017, Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

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