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Appears in Collections:Faculty of Health Sciences and Sport Research Reports
Title: Electronic Cigarette Marketing: Current Research and Policy
Author(s): Bauld, Linda
Angus, Kathryn
de Andrade, Marisa
Ford, Allison
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Citation: Bauld L, Angus K, de Andrade M & Ford A (2016) Electronic Cigarette Marketing: Current Research and Policy. Cancer Research UK. Cancer Research UK.
Keywords: electronic cigarettes
smoking cessation
document analysis
rapid review
academic literature
Issue Date: Oct-2016
Date Deposited: 31-Oct-2016
Publisher: Cancer Research UK
Abstract: This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid review of the e-cigarette marketing literature published in peer reviewed journals between 2011 and 2016, updating our previous work in this area. Finally, a description of the past and current regulatory framework for e-cigarette marketing in the UK, drawing on semi-structured interviews with key professionals working in the field and relevant documentary sources.
Type: Research Report
Rights: Copyright belongs to the authors. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (, which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Affiliation: Institute for Social Marketing
Institute for Social Marketing
University of Edinburgh
Institute for Social Marketing
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