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http://hdl.handle.net/1893/24542| Appears in Collections: | Faculty of Health Sciences and Sport Research Reports |
| Title: | Electronic Cigarette Marketing: Current Research and Policy |
| Author(s): | Bauld, Linda Angus, Kathryn de Andrade, Marisa Ford, Allison |
| Contact Email: | linda.bauld@stir.ac.uk |
| Citation: | Bauld L, Angus K, de Andrade M & Ford A (2016) Electronic Cigarette Marketing: Current Research and Policy. Cancer Research UK. Cancer Research UK. http://www.cancerresearchuk.org/sites/default/files/electronic_cigarette_marketing_report_final.pdf |
| Keywords: | electronic cigarettes e-cigarettes business market advertising promotion sponsorship marketing regulation policy tobacco industry health smoking cessation document analysis rapid review interviews academic literature |
| Issue Date: | Oct-2016 |
| Date Deposited: | 31-Oct-2016 |
| Publisher: | Cancer Research UK |
| Abstract: | This report outlines results from three separate but connected pieces of research. First, a review of the current e-cigarette market drawing on available data from market analysis, the trade press and other published sources. Secondly, a systematic rapid review of the e-cigarette marketing literature published in peer reviewed journals between 2011 and 2016, updating our previous work in this area. Finally, a description of the past and current regulatory framework for e-cigarette marketing in the UK, drawing on semi-structured interviews with key professionals working in the field and relevant documentary sources. |
| Type: | Research Report |
| URL: | http://www.cancerresearchuk.org/sites/default/files/electronic_cigarette_marketing_report_final.pdf |
| URI: | http://hdl.handle.net/1893/24542 |
| Rights: | Copyright belongs to the authors. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. |
| Affiliation: | Institute for Social Marketing Institute for Social Marketing University of Edinburgh Institute for Social Marketing |
| Licence URL(s): | http://creativecommons.org/licenses/by/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Bauld et al CRUK16_electronic_cigarette_marketing.pdf | Fulltext - Published Version | 1.62 MB | Adobe PDF | View/Open |
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