|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Plain packaging: a time for action|
Framework Convention on Tobacco Control
Advertising Tobacco Law and legislation
Tobacco Law and legislation
|Citation:||Moodie C & Hastings G (2010) Plain packaging: a time for action. European Journal of Public Health, 20 (1), pp. 10-11. https://doi.org/10.1093/eurpub/ckp186|
|Abstract:||It is almost thirty years since a senior vice president of marketing at British American Tobacco forewarned that tobacco products may eventually have to sell themselves through the pack.1 His prediction has now come true for countries with wide-ranging marketing controls. The tobacco industry has shown remarkable resilience and marketing ingenuity to continue promoting its wares, and the pack has become the focus of its efforts.|
|Rights:||Published in European Journal of Public Health by Oxford University Press / the European Public Health Association.; This is a pre-copy-editing, author-produced PDF of an article accepted for publication in the European Journal of Public Health following peer review. The definitive publisher-authenticated version, European Journal of Public Health, Volume 20, Issue 1, pp. 10 - 11 is available online at: http://eurpub.oxfordjournals.org/cgi/content/extract/20/1/10|
|Plain Packaging. A time for action2.pdf||Fulltext - Accepted Version||130.94 kB||Adobe PDF||View/Open|
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/
If you believe that any material held in STORRE infringes copyright, please contact email@example.com providing details and we will remove the Work from public display in STORRE and investigate your claim.