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http://hdl.handle.net/1893/2340| Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Development and evaluation of an early detection intervention for mouth cancer using a mass media approach |
| Author(s): | Eadie, Douglas MacKintosh, Anne Marie MacAskill, Susan Brown, Abraham |
| Keywords: | mouth cancer early detection mass media intervention Mouth Cancer Mouth Cancer Diagnosis Patient Advocacy Scotland Mass Media Case Reports |
| Issue Date: | Dec-2009 |
| Date Deposited: | 10-Jun-2010 |
| Citation: | Eadie D, MacKintosh AM, MacAskill S & Brown A (2009) Development and evaluation of an early detection intervention for mouth cancer using a mass media approach. British Journal of Cancer, 101, pp. S73-S79. https://doi.org/10.1038/sj.bjc.6605395 |
| Abstract: | Scotland has a high incidence of mouth cancer, but public awareness and knowledge are low compared with other cancers. The West of Scotland Cancer Awareness Project sought to increase public awareness and knowledge of mouth cancer and to encourage early detection of symptoms among an at-risk population of people aged over 40 years from lower socio-economic groups using a mass media approach. The media campaign aimed to increase people’s feelings of personal risk, while also enhancing feelings of efficacy and control. To achieve this, a testimonial approach (using real people to tell their own stories) was adopted. |
| DOI Link: | 10.1038/sj.bjc.6605395 |
| Rights: | From twelve months after its original publication, this work is licensed under the Creative Commons Attribution-NonCommercial-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ |
| Licence URL(s): | http://creativecommons.org/licenses/by-nc-sa/4.0/ |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Devt and evaluation of an early detection - mouth cancer.pdf | Fulltext - Published Version | 267.18 kB | Adobe PDF | View/Open |
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