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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/2340
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dc.contributor.authorEadie, Douglasen_UK
dc.contributor.authorMacKintosh, Anne Marieen_UK
dc.contributor.authorMacAskill, Susanen_UK
dc.contributor.authorBrown, Abrahamen_UK
dc.date.accessioned2017-07-14T23:23:53Z-
dc.date.available2017-07-14T23:23:53Z-
dc.date.issued2009-12en_UK
dc.identifier.urihttp://hdl.handle.net/1893/2340-
dc.description.abstractScotland has a high incidence of mouth cancer, but public awareness and knowledge are low compared with other cancers. The West of Scotland Cancer Awareness Project sought to increase public awareness and knowledge of mouth cancer and to encourage early detection of symptoms among an at-risk population of people aged over 40 years from lower socio-economic groups using a mass media approach. The media campaign aimed to increase people’s feelings of personal risk, while also enhancing feelings of efficacy and control. To achieve this, a testimonial approach (using real people to tell their own stories) was adopted.en_UK
dc.language.isoenen_UK
dc.publisherNature Publishing Groupen_UK
dc.relationEadie D, MacKintosh AM, MacAskill S & Brown A (2009) Development and evaluation of an early detection intervention for mouth cancer using a mass media approach. British Journal of Cancer, 101, pp. S73-S79. https://doi.org/10.1038/sj.bjc.6605395en_UK
dc.rightsFrom twelve months after its original publication, this work is licensed under the Creative Commons Attribution-NonCommercial-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/en_UK
dc.subjectmouth canceren_UK
dc.subjectearly detectionen_UK
dc.subjectmass mediaen_UK
dc.subjectinterventionen_UK
dc.subjectMouth Canceren_UK
dc.subjectMouth Cancer Diagnosisen_UK
dc.subjectPatient Advocacy Scotlanden_UK
dc.subjectMass Media Case Reportsen_UK
dc.titleDevelopment and evaluation of an early detection intervention for mouth cancer using a mass media approachen_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1038/sj.bjc.6605395en_UK
dc.identifier.pmid19956168en_UK
dc.citation.jtitleBritish Journal of Canceren_UK
dc.citation.issn1532-1827en_UK
dc.citation.issn0007-0920en_UK
dc.citation.volume101en_UK
dc.citation.spageS73en_UK
dc.citation.epageS79en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.citation.date03/12/2009en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000273523000014en_UK
dc.identifier.scopusid2-s2.0-72949099282en_UK
dc.identifier.wtid806822en_UK
dcterms.dateAccepted2009-12-03en_UK
dc.date.filedepositdate2010-06-10en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorEadie, Douglas|en_UK
local.rioxx.authorMacKintosh, Anne Marie|en_UK
local.rioxx.authorMacAskill, Susan|en_UK
local.rioxx.authorBrown, Abraham|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2010-06-10en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc-sa/4.0/|2010-06-10|en_UK
local.rioxx.filenameDevt and evaluation of an early detection - mouth cancer.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0007-0920en_UK
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