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dc.contributor.authorWohlfeil, Markusen_UK
dc.contributor.editorO'Malley, Len_UK
dc.contributor.editorPatterson, Men_UK
dc.contributor.editorLichrou, Men_UK
dc.description.abstractThe phenomenon of film tourism is about as old as the movies themselves. Many consumers have been inspired by their favourite films to travel either to the locations they have seen on screen or to the locations where they have been filmed. Nevertheless, Connell (2012) argues that the film tourism literature is still in its early stages and lacks a decent understanding of how film tourists perceive, experience and relate to tourist destinations in general. And this is particularly true for the film studio as a tourist destination. Drawing on the author's own film tourist experiences, observations and participatory interactions with fellow visitors at a major Hollywood film studio, this paper takes a photographic essay approach to explore from an autoethnographic "I'm-the-camera"-perspective how consumers experience and engage with the magical world of film and filmmaking that film studios present to them in their guided studio tours. The study finds that the „authentic‟ nature of the film studio tour appeals in particular to amateur filmmakers, who seek informative insights into the film business and to share their knowledge and experiences with other like-minded amateurs and professionals.en_UK
dc.publisherAcademy of Marketingen_UK
dc.relationWohlfeil M (2015) Learning Film Magic from the Professionals: The Film Studio as a Tourist Destination. In: O'Malley L, Patterson M & Lichrou M (eds.) 2015 Academy of Marketing Conference – The Magic in Marketing. Academy of Marketing Annual Conference 2015, Limerick, 07.07.2015-09.07.2015. Limerick: Academy of Marketing.
dc.rightsAuthor retains copyright. Proper attribution of authorship and correct citation details should be given.en_UK
dc.subjectfilm studio touren_UK
dc.subjectfilm tourismen_UK
dc.subjectbrand landsen_UK
dc.subjectfilm studioen_UK
dc.subjectconsumer behaviouren_UK
dc.subjectconsumer experiencesen_UK
dc.subjectvisitor experiencesen_UK
dc.subjectintrospective researchen_UK
dc.subjectphotographic essayen_UK
dc.subjectbrand communityen_UK
dc.subjectauthentic tourist experiencesen_UK
dc.titleLearning Film Magic from the Professionals: The Film Studio as a Tourist Destinationen_UK
dc.typeConference Paperen_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.citation.btitle2015 Academy of Marketing Conference – The Magic in Marketingen_UK
dc.citation.conferencedates2015-07-07 - 2015-07-09en_UK
dc.citation.conferencenameAcademy of Marketing Annual Conference 2015en_UK
dc.contributor.affiliationMarketing & Retailen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
local.rioxx.authorWohlfeil, Markus|0000-0002-1007-8456en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.contributorO'Malley, L|en_UK
local.rioxx.contributorPatterson, M|en_UK
local.rioxx.contributorLichrou, M|en_UK
local.rioxx.filenameLearning Film Magic from the Professionals - AM 2015 (Revised).pdfen_UK
Appears in Collections:Marketing and Retail Conference Papers and Proceedings

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