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http://hdl.handle.net/1893/21606| Appears in Collections: | Faculty of Health Sciences and Sport Research Reports |
| Peer Review Status: | Unrefereed |
| Title: | "What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media |
| Author(s): | Purves, Richard Stead, Martine Eadie, Douglas |
| Contact Email: | r.i.purves@stir.ac.uk |
| Citation: | Purves R, Stead M & Eadie D (2014) "What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media. Alcohol Research UK. Alcohol Research UK. http://alcoholresearchuk.org/downloads/finalReports/FinalReport_0120.pdf |
| Keywords: | alcohol packaging digital media marketing young people identity brands social network sites |
| Issue Date: | 17-Dec-2014 |
| Date Deposited: | 18-Mar-2015 |
| Publisher: | Alcohol Research UK |
| Abstract: | The consumption of alcohol plays an important part in the way in which people create identities and live their social lives. Alcohol brands become embedded in everyday life through marketing practices, and this is amplified by an increase in new technologies that facilitate the transference of marketing messages. This research explores how alcohol brands use social networking sites (SNS) and packaging as part of their repertoire of marketing activities, and how users respond to these activities. |
| Type: | Research Report |
| URL: | http://alcoholresearchuk.org/downloads/finalReports/FinalReport_0120.pdf |
| URI: | http://hdl.handle.net/1893/21606 |
| Rights: | The publisher has granted permission for use of this work in this Repository. Published as '"What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media ' by Alcohol Research UK |
| Affiliation: | Institute for Social Marketing Institute for Social Marketing Institute for Social Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Alcohol packaging and digital media Report - FINAL - 171214.pdf | Fulltext - Published Version | 3.58 MB | Adobe PDF | View/Open |
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