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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21606
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dc.contributor.authorPurves, Richarden_UK
dc.contributor.authorStead, Martineen_UK
dc.contributor.authorEadie, Douglasen_UK
dc.date.accessioned2015-03-18T23:11:19Z-
dc.date.available2015-03-18T23:11:19Z-
dc.date.issued2014-12-17en_UK
dc.identifier.urihttp://hdl.handle.net/1893/21606-
dc.description.abstractThe consumption of alcohol plays an important part in the way in which people create identities and live their social lives. Alcohol brands become embedded in everyday life through marketing practices, and this is amplified by an increase in new technologies that facilitate the transference of marketing messages. This research explores how alcohol brands use social networking sites (SNS) and packaging as part of their repertoire of marketing activities, and how users respond to these activities.en_UK
dc.language.isoenen_UK
dc.publisherAlcohol Research UKen_UK
dc.relationPurves R, Stead M & Eadie D (2014) "What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media. Alcohol Research UK. Alcohol Research UK. http://alcoholresearchuk.org/downloads/finalReports/FinalReport_0120.pdfen_UK
dc.rightsThe publisher has granted permission for use of this work in this Repository. Published as '"What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital media ' by Alcohol Research UKen_UK
dc.subjectalcoholen_UK
dc.subjectpackagingen_UK
dc.subjectdigital mediaen_UK
dc.subjectmarketingen_UK
dc.subjectyoung peopleen_UK
dc.subjectidentityen_UK
dc.subjectbrandsen_UK
dc.subjectsocial network sitesen_UK
dc.title"What are you meant to do when you see it everywhere?": Young people, alcohol packaging and digital mediaen_UK
dc.typeResearch Reporten_UK
dc.contributor.sponsorAlcohol Research UKen_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedUnrefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderAlcohol Research UKen_UK
dc.identifier.urlhttp://alcoholresearchuk.org/downloads/finalReports/FinalReport_0120.pdfen_UK
dc.author.emailr.i.purves@stir.ac.uken_UK
dc.citation.date28/01/2015en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.wtid601469en_UK
dc.contributor.orcid0000-0002-6527-0218en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dcterms.dateAccepted2015-01-28en_UK
dc.date.filedepositdate2015-03-18en_UK
dc.relation.funderprojectYoung people, alcohol packaging and digital mediaen_UK
dc.relation.funderrefR 2013/05en_UK
dc.subject.tagMarketing: Researchen_UK
dc.subject.tagAlcohol Marketingen_UK
dc.subject.tagSocial Marketingen_UK
rioxxterms.typeTechnical Reporten_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorPurves, Richard|0000-0002-6527-0218en_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorEadie, Douglas|en_UK
local.rioxx.projectR 2013/05|Alcohol Research UK|http://dx.doi.org/10.13039/501100000280en_UK
local.rioxx.freetoreaddate2015-03-18en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2015-03-18|en_UK
local.rioxx.filenameAlcohol packaging and digital media Report - FINAL - 171214.pdfen_UK
local.rioxx.filecount1en_UK
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