Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/19425
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dc.contributor.authorBroadbridge, Adelina-
dc.contributor.authorMorgan, Henry-
dc.date.accessioned2014-11-01T04:31:59Z-
dc.date.issued2001-02-
dc.identifier.urihttp://hdl.handle.net/1893/19425-
dc.description.abstractThis research investigated consumer perceptions and buying behaviour of retail versus manufacturer brand baby care toiletry products. Using a pluralistic methodology the findings revealed that most respondents had tried some retail-brand baby-care products, although certain baby products and labels carried higher perceived risk than others. In general, however, manufacturer-branded baby-care products were regarded by respondents to be of higher quality and lower perceived risk than retail-brand baby-care products. It was concluded that the introduction of a retailer-brand baby-care product range as a differentiating competitive strategy for a retail chain in Northern Ireland should not be pursued owing to insufficient consumer acceptance and trust of this high risk product category.en_UK
dc.language.isoen-
dc.publisherPalgrave Macmillan-
dc.relationBroadbridge A & Morgan H (2001) Retail-Brand Baby-Products: What Do Consumers Think?, Journal of Brand Management, 8 (3), pp. 196-210.-
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.-
dc.subjectbranden_UK
dc.subjectvaluationen_UK
dc.subjectequityen_UK
dc.subjectelectronicen_UK
dc.subjectmanagementen_UK
dc.subjecte-brandingen_UK
dc.subjecte-tailingen_UK
dc.subjectmanagementen_UK
dc.subjectinternationalen_UK
dc.subjectInterneten_UK
dc.subjectmarketingen_UK
dc.subjectmeasurementen_UK
dc.subjectpersonalityen_UK
dc.subjectconsumersen_UK
dc.subjectadvertisingen_UK
dc.subjectfast movingen_UK
dc.subjectconsumer goodsen_UK
dc.subjectFMCGen_UK
dc.subjectbrand-buildingen_UK
dc.subjectstrategyen_UK
dc.titleRetail-Brand Baby-Products: What Do Consumers Think?en_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31T00:00:00Z-
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.identifier.doihttp://dx.doi.org/10.1057/palgrave.bm.2540020-
dc.citation.jtitleJournal of Brand Management-
dc.citation.issn1350-231X-
dc.citation.volume8-
dc.citation.issue3-
dc.citation.spage196-
dc.citation.epage210-
dc.citation.publicationstatusPublished-
dc.citation.peerreviewedRefereed-
dc.type.statusPublisher version (final published refereed version)-
dc.author.emaila.m.broadbridge@stir.ac.uk-
dc.contributor.affiliationManagement Work and Organisation-
dc.contributor.affiliationIndependent-
dc.rights.embargoterms2999-12-31-
dc.rights.embargoliftdate2999-12-31-
Appears in Collections:Management, Work and Organisation Journal Articles

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