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dc.contributor.authorDombrowski, Stephan Uen_UK
dc.contributor.authorMackintosh, Joan Een_UK
dc.contributor.authorSniehotta, Falko Fen_UK
dc.contributor.authorAraujo-Soares, Veraen_UK
dc.contributor.authorRodgers, Helenen_UK
dc.contributor.authorThomson, Richard Gen_UK
dc.contributor.authorMurtagh, Madeleine Jen_UK
dc.contributor.authorFord, Gary Aen_UK
dc.contributor.authorEccles, Martin Pen_UK
dc.contributor.authorWhite, Martinen_UK
dc.description.abstractBackground: The English mass media campaign ‘Act FAST' aimed to raise stroke awareness and the need to call emergency services at the onset of suspected stroke. We examined the perceived impact and views of the campaign in target populations to identify potential ways to optimise mass-media interventions for stroke. Methods: Analysis of semi-structured interviews conducted as part of two qualitative studies, which examined factors influencing patient/witness response to acute stroke symptoms (n = 19 stroke patients, n = 26 stroke witnesses) and perceptions about raising stroke awareness in primary care (n = 30 clinicians). Both studies included questions about the ‘Act FAST' campaign. Interviews were content analysed to determine campaign awareness, perceived impact on decisions and response to stroke, and views of the campaign. Results: Most participants were aware of the Act FAST campaign. Some patients and witnesses reported that the campaign impacted upon their stroke recognition and response, but the majority reported no impact. Clinicians often perceived campaign success in raising stroke awareness, but few thought it would change response behaviours. Some patients and witnesses, and most primary care clinicians expressed positive views towards the campaign. Some more critical participant comments included perceptions of dramatic, irrelevant, and potentially confusing content, such as a prominent ‘fire in the brain' analogy. Conclusions: Act FAST has had some perceived impact on stroke recognition and response in some stroke patients and witnesses, but the majority reported no campaign impact. Primary care clinicians were positive about the campaign, and believed it had impacted on stroke awareness and recognition but doubted impact on response behaviour. Potential avenues for optimising and complementing mass media campaigns such as ‘Act FAST' were identified.en_UK
dc.publisherBioMed Central Ltden_UK
dc.relationDombrowski SU, Mackintosh JE, Sniehotta FF, Araujo-Soares V, Rodgers H, Thomson RG, Murtagh MJ, Ford GA, Eccles MP & White M (2013) The impact of the UK 'Act FAST' stroke awareness campaign: Content analysis of patients, witness and primary care clinicians' perceptions. BMC Public Health, 13 (1), Art. No.: 915.
dc.rights© 2013 Dombrowski et al.; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.en_UK
dc.subjectMass-media campaignen_UK
dc.titleThe impact of the UK 'Act FAST' stroke awareness campaign: Content analysis of patients, witness and primary care clinicians' perceptionsen_UK
dc.typeJournal Articleen_UK
dc.citation.jtitleBMC Public Healthen_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationUniversity of Leicesteren_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationNewcastle Universityen_UK
dc.contributor.affiliationNewcastle Universityen_UK
rioxxterms.typeJournal Article/Reviewen_UK
local.rioxx.authorDombrowski, Stephan U|0000-0001-9832-2777en_UK
local.rioxx.authorMackintosh, Joan E|en_UK
local.rioxx.authorSniehotta, Falko F|en_UK
local.rioxx.authorAraujo-Soares, Vera|en_UK
local.rioxx.authorRodgers, Helen|en_UK
local.rioxx.authorThomson, Richard G|en_UK
local.rioxx.authorMurtagh, Madeleine J|en_UK
local.rioxx.authorFord, Gary A|en_UK
local.rioxx.authorEccles, Martin P|en_UK
local.rioxx.authorWhite, Martin|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.filenameDombrowski et al_BMCPH_2013.pdfen_UK
Appears in Collections:Psychology Journal Articles

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