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Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy
Author(s): Stead, Martine
Angus, Kathryn
MacDonald, Laura
Bauld, Linda
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Keywords: alcohol
content analysis
Issue Date: May-2014
Date Deposited: 13-Jan-2014
Citation: Stead M, Angus K, MacDonald L & Bauld L (2014) Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy. Alcohol and Alcoholism, 49 (3), pp. 317-320.;
Abstract: Aims: To examine how glassware functions as a marketing tool. Methods: Content analysis of trade journals. Results: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. Conclusion: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.
DOI Link: 10.1093/alcalc/agt178
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