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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/18257
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dc.contributor.authorStead, Martineen_UK
dc.contributor.authorAngus, Kathrynen_UK
dc.contributor.authorMacDonald, Lauraen_UK
dc.contributor.authorBauld, Lindaen_UK
dc.date.accessioned2015-02-10T01:22:59Z-
dc.date.available2015-02-10T01:22:59Z-
dc.date.issued2014-05en_UK
dc.identifier.urihttp://hdl.handle.net/1893/18257-
dc.description.abstractAims: To examine how glassware functions as a marketing tool. Methods: Content analysis of trade journals. Results: Glassware is used as an integral part of marketing activity to recruit customers, revive brands, build profits and increase consumption. Conclusion: Glassware should be subject to the same control as other forms of marketing. Glasses could be re-engineered to promote safer drinking.en_UK
dc.language.isoenen_UK
dc.publisherOxford University Pressen_UK
dc.relationStead M, Angus K, MacDonald L & Bauld L (2014) Looking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policy. Alcohol and Alcoholism, 49 (3), pp. 317-320. http://alcalc.oxfordjournals.org/content/early/2014/01/08/alcalc.agt178; https://doi.org/10.1093/alcalc/agt178en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectalcoholen_UK
dc.subjectmarketingen_UK
dc.subjectindustryen_UK
dc.subjectglasswareen_UK
dc.subjectpolicyen_UK
dc.subjectcontent analysisen_UK
dc.titleLooking into the Glass: Glassware as an Alcohol Marketing Tool, and the Implications for Policyen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-10en_UK
dc.rights.embargoreason[Stead et al Alcohol Alcoholism 2014.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1093/alcalc/agt178en_UK
dc.citation.jtitleAlcohol and Alcoholismen_UK
dc.citation.issn1464-3502en_UK
dc.citation.issn0735-0414en_UK
dc.citation.volume49en_UK
dc.citation.issue3en_UK
dc.citation.spage317en_UK
dc.citation.epage320en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.contributor.funderDepartment of Healthen_UK
dc.identifier.urlhttp://alcalc.oxfordjournals.org/content/early/2014/01/08/alcalc.agt178en_UK
dc.author.emailmartine.stead@stir.ac.uken_UK
dc.citation.date09/01/2014en_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.identifier.isiWOS:000335331100013en_UK
dc.identifier.scopusid2-s2.0-84899788142en_UK
dc.identifier.wtid659791en_UK
dc.contributor.orcid0000-0002-3066-4604en_UK
dc.contributor.orcid0000-0002-5351-4422en_UK
dc.date.accepted2013-11-25en_UK
dcterms.dateAccepted2013-11-25en_UK
dc.date.filedepositdate2014-01-13en_UK
dc.relation.funderprojectScoping & feasibility study to Develop and Apply a Methodology for Retrospective Adjustment of Alcohol Consumption Trend Data (Glass Size)en_UK
dc.relation.funderrefPHPEHF50/08en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorStead, Martine|0000-0002-3066-4604en_UK
local.rioxx.authorAngus, Kathryn|0000-0002-5351-4422en_UK
local.rioxx.authorMacDonald, Laura|en_UK
local.rioxx.authorBauld, Linda|en_UK
local.rioxx.projectPHPEHF50/08|Department of Health|en_UK
local.rioxx.freetoreaddate2999-12-10en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameStead et al Alcohol Alcoholism 2014.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0735-0414en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

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