Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/17823
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dc.contributor.authorBroadbridge, Adelina-
dc.contributor.authorMarshall, Julie-
dc.date.accessioned2014-11-01T04:26:49Z-
dc.date.issued1995-
dc.identifier.urihttp://hdl.handle.net/1893/17823-
dc.description.abstractConsumer complaint behaviour has been the topic of much academic research. Aims to contribute to this process empirically by investigating post purchase dissatisfaction levels of consumers of domestic and major electrical appliances. The findings show that electrical goods generate a high ratio of public to private complaints. The nature, complexity, life expectancy and price of the product are factors causing a high public action ratio; smaller, inexpensive electrical goods generated the fewest complaints. Furthermore, consumer dissatisfaction was seen to intensify as they sought redress, owing to poor customer service levels of electrical retailers.en_UK
dc.language.isoen-
dc.publisherEmerald-
dc.relationBroadbridge A & Marshall J (1995) Consumer Complaint Behaviour: The Case of Electrical Goods, International Journal of Retail and Distribution Management, 23 (9), pp. 8-18.-
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.-
dc.subjectComplaintsen_UK
dc.subjectConsumer behaviouren_UK
dc.subjectConsumer goodsen_UK
dc.subjectDistributionen_UK
dc.subjectRetailingen_UK
dc.titleConsumer Complaint Behaviour: The Case of Electrical Goodsen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31T00:00:00Z-
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.identifier.doihttp://dx.doi.org/10.1108/09590559510098663-
dc.citation.jtitleInternational Journal of Retail and Distribution Management-
dc.citation.issn0959-0552-
dc.citation.volume23-
dc.citation.issue9-
dc.citation.spage8-
dc.citation.epage18-
dc.citation.publicationstatusPublished-
dc.citation.peerreviewedRefereed-
dc.type.statusPublisher version (final published refereed version)-
dc.author.emaila.m.broadbridge@stir.ac.uk-
dc.contributor.affiliationManagement Work and Organisation-
dc.contributor.affiliationIndependent-
dc.rights.embargoterms2999-12-31-
dc.rights.embargoliftdate2999-12-31-
Appears in Collections:Management, Work and Organisation Journal Articles

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