Please use this identifier to cite or link to this item:
Appears in Collections:Management, Work and Organisation Journal Articles
Peer Review Status: Refereed
Title: Student Perceptions of Retailing as a Destination Career
Author(s): Broadbridge, Adelina
Contact Email:
Keywords: Careers
Higher education
Issue Date: 2003
Date Deposited: 22-Nov-2013
Citation: Broadbridge A (2003) Student Perceptions of Retailing as a Destination Career. International Journal of Retail and Distribution Management, 31 (6), pp. 298-309.
Abstract: Reports on the results of a questionnaire survey into the perceptions of retailing as a destination career. While some students are attracted to the industry, overall a neutral or negative perception prevails. This is conveyed from a general ignorance as to what a retail management job involves or the variety of career opportunities it provides. Often, students have only their experiences as consumers or as part-time employees in forming their perception of it as a future career. Personal, and word of mouth, work experience can help either to persuade or to dissuade the perceptions of retailing as a destination career. Reports on the work of various bodies such as BIR, CORTCO and CRU in fostering the partnership between industry and educational providers in order to raise the image of retailing as a graduate career. Also provides recommendations on how to raise the profile of the industry.
DOI Link: 10.1108/09590550310476033
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Licence URL(s):

Files in This Item:
File Description SizeFormat 
2003 - Student Perceptions of Retailing as a Destination Career.pdfFulltext - Published Version97.31 kBAdobe PDFUnder Embargo until 3000-12-01    Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependent on the depositor still being contactable at their original email address.

This item is protected by original copyright

Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved

If you believe that any material held in STORRE infringes copyright, please contact providing details and we will remove the Work from public display in STORRE and investigate your claim.