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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/17815
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dc.contributor.authorBroadbridge, Adelinaen_UK
dc.date.accessioned2014-02-21T03:20:56Z-
dc.date.available2014-02-21T03:20:56Zen_UK
dc.date.issued2003-09en_UK
dc.identifier.urihttp://hdl.handle.net/1893/17815-
dc.description.abstractWith the transformation and profesionalisation of British retailing it was expected that a career in retailing would be more appealing than previously. However, the results of a questionnaire survey of 369 undergraduate management students found that, on average, students remain neutral about pursuing a career in retailing. The top five attributes associated with a career in retailing were ‘consumer oriented’, ‘people oriented’, ‘poor salary’, ‘limited advancement’ and ‘poor working hours’. Little has been done to dispel the ‘retailing myth’ as recommended by Swinyard et al. (J. Retailing 67(4) (1991) 451), and retailers and academics need to work independently and together to enhance the perception of retailing as a career option to undergraduates.en_UK
dc.language.isoenen_UK
dc.publisherElsevieren_UK
dc.relationBroadbridge A (2003) The Appeal of Retailing as a Career 20 Years on. Journal of Retailing and Consumer Services, 10 (5), pp. 287-296. https://doi.org/10.1016/S0969-6989%2802%2900065-6en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.titleThe Appeal of Retailing as a Career 20 Years onen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31en_UK
dc.rights.embargoreason[2003 - the appeal of retail as a career 20 years on.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1016/S0969-6989(02)00065-6en_UK
dc.citation.jtitleJournal of Retailing and Consumer Servicesen_UK
dc.citation.issn0969-6989en_UK
dc.citation.volume10en_UK
dc.citation.issue5en_UK
dc.citation.spage287en_UK
dc.citation.epage296en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emaila.m.broadbridge@stir.ac.uken_UK
dc.contributor.affiliationManagement, Work and Organisationen_UK
dc.identifier.scopusid2-s2.0-0042515178en_UK
dc.identifier.wtid665287en_UK
dc.contributor.orcid0000-0001-8142-1568en_UK
dcterms.dateAccepted2003-09-30en_UK
dc.date.filedepositdate2013-11-22en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorBroadbridge, Adelina|0000-0001-8142-1568en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2999-12-31en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filename2003 - the appeal of retail as a career 20 years on.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0969-6989en_UK
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