|Appears in Collections:||Faculty of Health Sciences and Sport Book Chapters and Sections|
|Title:||A case of critical thinking: marketing strategies used to promote licensed drugs|
|Author(s):||De, Andrade Marisa|
|Citation:||De Andrade M (2014) A case of critical thinking: marketing strategies used to promote licensed drugs. In: Hastings G, Domegan C (ed.). Social Marketing: From Tunes to Symphonies, 2nd ed, London: Routledge, pp. 351-360.|
|Abstract:||First paragraph: The UK government has stressed the need to question and challenge the actions of drug companies and the effect they may have on patients. A report by the House of Commons (HoC) Health Select Committee on The Influence of the Pharmaceutical Industry noted that it was important ‘to examine critically the industry's impact on health to guard against excessive and damaging dependencies' (HoC 2005, p. 97). Given ‘profit-maximisation' is drug companies' main purpose while patients strive for the ‘optimisation of drugs' benefit-risk ratios' (Abraham 2008, p. 869), this called for a case of critical thinking.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Published in Social Marketing: From Tunes to Symphonies, 2nd edition, by Taylor & Francis. This is an electronic version of a book chapter published in Social Marketing: From Tunes to Symphonies, 2nd edition, ed by Gerard Hastings and Christine Domegan, 2013, pp.351-360. Social Marketing: From Tunes to Symphonies, 2nd edition can be found online at: http://www.routledge.com/books/details/9780415683739/|
|CS7 - de Andrade_Critical thinking_FINAL.pdf||342.7 kB||Adobe PDF||View/Open|
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