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dc.contributor.authorDe Andrade, Marisaen_UK
dc.contributor.editorHastings, Gen_UK
dc.contributor.editorDomegan, Cen_UK
dc.description.abstractFirst paragraph: The UK government has stressed the need to question and challenge the actions of drug companies and the effect they may have on patients. A report by the House of Commons (HoC) Health Select Committee on The Influence of the Pharmaceutical Industry noted that it was important ‘to examine critically the industry's impact on health to guard against excessive and damaging dependencies' (HoC 2005, p. 97). Given ‘profit-maximisation' is drug companies' main purpose while patients strive for the ‘optimisation of drugs' benefit-risk ratios' (Abraham 2008, p. 869), this called for a case of critical thinking.en_UK
dc.relationDe Andrade M (2014) A case of critical thinking: marketing strategies used to promote licensed drugs. In: Hastings G & Domegan C (eds.) Social Marketing: From Tunes to Symphonies. 2nd ed. London: Routledge, pp. 351-360.
dc.rightsThis item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Published in Social Marketing: From Tunes to Symphonies, 2nd edition, by Taylor & Francis. This is an electronic version of a book chapter published in Social Marketing: From Tunes to Symphonies, 2nd edition, ed by Gerard Hastings and Christine Domegan, 2013, pp.351-360. Social Marketing: From Tunes to Symphonies, 2nd edition can be found online at:
dc.titleA case of critical thinking: marketing strategies used to promote licensed drugsen_UK
dc.typePart of book or chapter of booken_UK
dc.rights.embargoreason[CS7 - de Andrade_Critical thinking_FINAL.pdf] Publisher requires embargo of 18 months after formal publication.en_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.citation.btitleSocial Marketing: From Tunes to Symphoniesen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
rioxxterms.typeBook chapteren_UK
local.rioxx.authorDe Andrade, Marisa|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.contributorHastings, G|en_UK
local.rioxx.contributorDomegan, C|en_UK
local.rioxx.filenameCS7 - de Andrade_Critical thinking_FINAL.pdfen_UK
Appears in Collections:Faculty of Health Sciences and Sport Book Chapters and Sections

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