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Title: Happy Birthday! Publishers' Anniversaries, Celebration, Commemoration, and Commodification
Author(s): Squires, Claire
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Editor(s): Wootten, W
Citation: Squires C (2013) Happy Birthday! Publishers' Anniversaries, Celebration, Commemoration, and Commodification. In: Wootten W, Donaldson & G (eds.) Reading Penguin: A Critical Anthology. Newcastle upon Tyne: Cambridge Scholars Publishing, pp. 171-188.
Keywords: Penguin Books
marketing books
Issue Date: May-2013
Date Deposited: 20-May-2013
Abstract: First paragraph: Why might a publishing company be interested in its past? The answer to such a question might seem obvious to a book collector or a book historian, but to a commercial business, operating in the present and planning publishing programmes for the next few years, the answer is not so evident. "Our job", said Simon Winder, Publishing Director at Penguin Press at the "75 years of Penguin Books" conference at the University of Bristol, "is to be optimistic about the future". Thus, the initial question about why a publishing company might be interested in its past leads to another: for a commercial business, what is the value of their history?
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Margaret Atwood, “Back then to Soho’s seedier nooks…”, accessed 15 August 2010. Permission kindly granted by Margaret Atwood.
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