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dc.contributor.authorSquires, Claireen_UK
dc.contributor.editorWootten, Wen_UK
dc.description.abstractFirst paragraph: Why might a publishing company be interested in its past? The answer to such a question might seem obvious to a book collector or a book historian, but to a commercial business, operating in the present and planning publishing programmes for the next few years, the answer is not so evident. "Our job", said Simon Winder, Publishing Director at Penguin Press at the "75 years of Penguin Books" conference at the University of Bristol, "is to be optimistic about the future". Thus, the initial question about why a publishing company might be interested in its past leads to another: for a commercial business, what is the value of their history?en_UK
dc.publisherCambridge Scholars Publishingen_UK
dc.relationSquires C (2013) Happy Birthday! Publishers' Anniversaries, Celebration, Commemoration, and Commodification. In: Wootten W, Donaldson & G (eds.) Reading Penguin: A Critical Anthology. Newcastle upon Tyne: Cambridge Scholars Publishing, pp. 171-188.
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. Margaret Atwood, “Back then to Soho’s seedier nooks…”, accessed 15 August 2010. Permission kindly granted by Margaret Atwood.en_UK
dc.subjectPenguin Booksen_UK
dc.subjectmarketing booksen_UK
dc.titleHappy Birthday! Publishers' Anniversaries, Celebration, Commemoration, and Commodificationen_UK
dc.typePart of book or chapter of booken_UK
dc.rights.embargoreason[11 SquiresPages.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.type.statusVoR - Version of Recorden_UK
dc.citation.btitleReading Penguin: A Critical Anthologyen_UK
dc.publisher.addressNewcastle upon Tyneen_UK
dc.contributor.affiliationEnglish Studiesen_UK
dc.subject.tagModern Literatureen_UK
rioxxterms.typeBook chapteren_UK
local.rioxx.authorSquires, Claire|0000-0002-2257-9186en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.contributorWootten, W|en_UK
local.rioxx.contributorDonaldson, |en_UK
local.rioxx.contributorG, |en_UK
local.rioxx.filename11 SquiresPages.pdfen_UK
Appears in Collections:Literature and Languages Book Chapters and Sections

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