|Appears in Collections:||Economics Conference Papers and Proceedings|
|Title:||Choosing 'buy none' in food choice analysis: the role of utility balance|
|Citation:||Campbell D, Doherty E & Gibson V (2011) Choosing 'buy none' in food choice analysis: the role of utility balance. 85th Annual Conference of the Agricultural Economics Society, Warwick University, Coventry, UK, 2011, 18.4.2011 - 20.4.2011, Coventry, UK. Available from: http://ageconsearch.umn.edu/handle/108951|
|Conference Name:||85th Annual Conference of the Agricultural Economics Society, Warwick University, Coventry, UK, 2011|
|Conference Location:||Coventry, UK|
|Abstract:||Stated choice analysis is now a widely used and accepted methodology for exploring food choice. In stated choice experiments respondents are asked to make a choice between two or more alternatives, one of which typically takes the form of a 'buy none' option. It is widely recognised that respondents often perceive this option differently from the other alternatives and various reasons for this have been offered. Nevertheless, the role that utility balance among the experimentally designed options plays on the propensity of respondent's choosing 'buy none' has largely been overlooked. Using a non-linear representation of utility we show that the 'buy none' choices are sensitive to utility balance. We further show how accommodating this provides an additional insight into choice behaviour and has a bearing on welfare calculations.|
|Rights:||Copyright owned by author.|
|Campbell_2011_Choosing_buy_none.pdf||609.95 kB||Adobe PDF||View/Open|
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