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Appears in Collections:Economics Conference Papers and Proceedings
Author(s): Doherty, Edel
Campbell, Danny
Hynes, Stephen
van, Rensburg Tom
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Title: What’s in a name? Identifying and accommodating labelling effects within discrete choice experiments
Citation: Doherty E, Campbell D, Hynes S & van Rensburg T (2011) What’s in a name? Identifying and accommodating labelling effects within discrete choice experiments In: International Choice Modelling Conference 2011. Second International Choice Modelling Conference, 2011, 4.7.2011 - 6.7.2011, Leeds, UK.
Issue Date: 4-Jul-2011
Conference Name: Second International Choice Modelling Conference, 2011
Conference Dates: 2011-07-04T00:00:00Z
Conference Location: Leeds, UK
Abstract: Discrete choice experiment data aimed at eliciting the demand for recreational walking trails on farmland in Ireland is used to explore whether some respondents reach their choices solely on the basis of the alternatives label. To investigate this type of processing strategy, the paper exploits a discrete mixtures approach which encompasses random parameters for the attributes. We find evidence that respondents employ different processing strategies for different alternatives and differences in processing emerge between rural and urban based respondents. Results highlight that model fit and policy conclusions are sensitive to assumptions related to processing strategies among respondents.
Status: Publisher version
Rights: Papers presented at the Conference of Choice Modelling are licensed under a Creative Commons Attribution-Non-Commercial 2.0 UK: England & Wales License (

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