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Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: He sees, she smells? Male and female reports of sensory reliance in mate choice and non-mate choice contexts
Author(s): Havlicek, Jan
Saxton, Tamsin K
Roberts, S Craig
Jozifkova, Eva
Lhota, Stanislav
Valentova, Jaroslava
Flegr, Jaroslav
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Keywords: human
mate choice
sex differences
body odor
Issue Date: Oct-2008
Date Deposited: 6-Feb-2013
Citation: Havlicek J, Saxton TK, Roberts SC, Jozifkova E, Lhota S, Valentova J & Flegr J (2008) He sees, she smells? Male and female reports of sensory reliance in mate choice and non-mate choice contexts. Personality and Individual Differences, 45 (6), pp. 565-570.
Abstract: Men and women differ in the importance that they ascribe to the characters of a potential mate. Previous work has shown that women rate olfactory cues as more important than men in mate choice. We investigated whether this sex difference (a) is specific to the mate choice context; (b) is reliant upon sexual experience; and (c) exhibits cross-cultural differences between the US (previous study) and the Czech Republic (current study). A questionnaire on the importance of particular senses in different situations was administered to 717 Czech high school students. We replicated existing findings of greater reliance on olfactory cues by women, and of visual cues by men, both for partner choice and during sexual arousal. We also found that women valued olfactory cues significantly more than men in non-sexual contexts. Principal components analysis showed that responses could be grouped by both context and sensory modality. There was no apparent influence of sexual experience on sensory reliance. Cultural differences were also evident: the Czech high school students of our sample rated body odors more positively, and were less visually oriented, than the US university students of previous work.
DOI Link: 10.1016/j.paid.2008.06.019
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