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dc.contributor.authorHewer, Paulen_UK
dc.contributor.authorBrownlie, Douglasen_UK
dc.contributor.editorMcGill, ALen_UK
dc.contributor.editorShavitt, Sen_UK
dc.description.abstractThis paper investigates ways in which celebrity functions as a mode of economic production whereby cultural resources are celebritized in pursuit of marketplace appeals. We explore those issues through developing case material that consists of representations of a celebrity chef which are available for consumption through a collection of superior photographic print images situated within a contemporary 'lifestyle' cookery book to explore how an evolving iconic brand can be understood not merely as a way of structuring competition, but as a 'media object' which is the product of the logic of celebrity culture and the celebrity gastro brand of 'Nigella'.en_UK
dc.publisherAssociation for Consumer Researchen_UK
dc.relationHewer P & Brownlie D (2009) Culinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the baking. In: McGill A & Shavitt S (eds.) Advances in Consumer Research, North America, Vol. 36. Advances in Consumer Research, 36. Association of Consumer Research (ACR) North American Conference, San Francisco, CA, USA, 23.10.2008-23.10.2008. Association for Consumer Research, pp. 482-487.
dc.relation.ispartofseriesAdvances in Consumer Research, 36en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.titleCulinary culture, gastrobrands and identity myths: 'Nigella', an iconic brand in the bakingen_UK
dc.typeConference Paperen_UK
dc.rights.embargoreason[Brownlie_2009_Culinary_Culture_Gastrobrands_and_Identity_Myths.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.type.statusVoR - Version of Recorden_UK
dc.citation.btitleAdvances in Consumer Research, North America, Vol. 36en_UK
dc.citation.conferencedates2008-10-23 - 2008-10-23en_UK
dc.citation.conferencelocationSan Francisco, CA, USAen_UK
dc.citation.conferencenameAssociation of Consumer Research (ACR) North American Conferenceen_UK
dc.contributor.affiliationUniversity of Strathclydeen_UK
dc.contributor.affiliationMarketing & Retailen_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
local.rioxx.authorHewer, Paul|en_UK
local.rioxx.authorBrownlie, Douglas|en_UK
local.rioxx.projectInternal Project|University of Stirling|
local.rioxx.contributorMcGill, AL|en_UK
local.rioxx.contributorShavitt, S|en_UK
Appears in Collections:Marketing and Retail Conference Papers and Proceedings

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