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dc.contributor.authorBroadbridge, Adelina-
dc.contributor.authorMaxwell, Gillian A-
dc.contributor.authorOgden, Susan M-
dc.description.abstractThis article broadens our understanding of the key factors held important by Generation Y graduates at the beginning of their career and in the longer term. Using the results of a questionnaire with 340 undergraduate business school respondents across two universities, students' experiences of, and attitudes towards, retail employment while a student are explored. The article moves on to consider the employment factors considered by these Generation Y students to be most important immediately after graduation and then in their longer term career. The findings demonstrate the value systems held by Generation Y and recommendations are made to retailers on how to better attract potential graduates to the sector.en_UK
dc.publisherTaylor & Francis (Routledge)-
dc.relationBroadbridge A, Maxwell GA & Ogden SM (2009) Selling retailing to Generation Y graduates: Recruitment challenges and opportunities, International Review of Retail, Distribution and Consumer Research, 19 (4), pp. 405-420.-
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.-
dc.subjectGeneration Yen_UK
dc.subjectgraduate employmenten_UK
dc.titleSelling retailing to Generation Y graduates: Recruitment challenges and opportunitiesen_UK
dc.typeJournal Articleen_UK
dc.rights.embargoreasonThe publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.-
dc.citation.jtitleInternational Review of Retail, Distribution and Consumer Research-
dc.type.statusPublisher version (final published refereed version)-
dc.contributor.affiliationGlasgow Caledonian University-
dc.contributor.affiliationGlasgow Caledonian University-
Appears in Collections:Management, Work and Organisation Journal Articles

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