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Appears in Collections:Marketing and Retail Conference Papers and Proceedings
Peer Review Status: Refereed
Authors: Brownlie, Douglas
Kerrigan, Finola
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Title: 'Discourse AND Figure': Learning through visual regimes of signification
Editors: Patterson, A
Oakes, S
Citation: Brownlie D & Kerrigan F (2011) 'Discourse AND Figure': Learning through visual regimes of signification, Patterson A, Oakes S (ed.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool Management School, Liverpool, 5.7.2011 - 7.7.2011, Liverpool: Academy of Marketing.
Issue Date: 2011
Conference Name: Academy of Marketing Conference 2011: Marketing Field Forever
Conference Dates: 2011-07-05T00:00:00Z
Conference Location: University of Liverpool Management School, Liverpool
Abstract: Arts marketing has been dominated by considerations of how the arts can ‘do marketing'. With the additional interest in creativity in business (Bilton, 2006, Fillis, 2002), this conceptual paper questions why, when the profession it shadows is so sophisticated in its visual literacy, visual thinking remains overlooked as a site of professional practice within the discipline of marketing. In order to illustrate this, the authors consider the potential of visual practics within the context of assembling poster presentation. This conceptual paper has implications for arts marketing practice and marketing education.
Type: Conference Paper
Status: Author Version
Rights: Paper presented at the annual Academy of Marketing Conference, Marketing Fields Forever. The papers are entirely in the public domain, and are available to access by the general public.
Affiliation: Marketing and Retail Division
University of Stirling

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