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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/7076
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dc.contributor.authorBrownlie, Douglasen_UK
dc.contributor.authorKerrigan, Finolaen_UK
dc.contributor.editorPatterson, Aen_UK
dc.contributor.editorOakes, Sen_UK
dc.date.accessioned2017-12-14T23:13:10Z-
dc.date.available2017-12-14T23:13:10Z-
dc.date.issued2011en_UK
dc.identifier.urihttp://hdl.handle.net/1893/7076-
dc.description.abstractArts marketing has been dominated by considerations of how the arts can ‘do marketing'. With the additional interest in creativity in business (Bilton, 2006, Fillis, 2002), this conceptual paper questions why, when the profession it shadows is so sophisticated in its visual literacy, visual thinking remains overlooked as a site of professional practice within the discipline of marketing. In order to illustrate this, the authors consider the potential of visual practics within the context of assembling poster presentation. This conceptual paper has implications for arts marketing practice and marketing education.en_UK
dc.language.isoenen_UK
dc.publisherAcademy of Marketingen_UK
dc.relationBrownlie D & Kerrigan F (2011) 'Discourse AND Figure': Learning through visual regimes of signification. In: Patterson A & Oakes S (eds.) Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing Conference 2011: Marketing Field Forever, University of Liverpool Management School, Liverpool, 05.07.2011-07.07.2011. Liverpool: Academy of Marketing. http://www.academyofmarketing.org/conference-2011/documentation.htmlen_UK
dc.rightsPaper presented at the annual Academy of Marketing Conference, Marketing Fields Forever. The papers are entirely in the public domain, and are available to access by the general public. https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0298.pdfen_UK
dc.title'Discourse AND Figure': Learning through visual regimes of significationen_UK
dc.typeConference Paperen_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusAM - Accepted Manuscripten_UK
dc.identifier.urlhttp://www.academyofmarketing.org/conference-2011/documentation.htmlen_UK
dc.author.emaildb3@stir.ac.uken_UK
dc.citation.btitleProceedings of the Academy of Marketing Conference 2011: Marketing Field Foreveren_UK
dc.citation.conferencedates2011-07-05 - 2011-07-07en_UK
dc.citation.conferencelocationUniversity of Liverpool Management School, Liverpoolen_UK
dc.citation.conferencenameAcademy of Marketing Conference 2011: Marketing Field Foreveren_UK
dc.citation.date31/12/2011en_UK
dc.citation.isbn978-0-9561122-34en_UK
dc.publisher.addressLiverpoolen_UK
dc.contributor.affiliationMarketing & Retailen_UK
dc.contributor.affiliationUniversity of Birminghamen_UK
dc.identifier.wtid766935en_UK
dcterms.dateAccepted2011-12-31en_UK
dc.date.filedepositdate2012-07-25en_UK
rioxxterms.typeConference Paper/Proceeding/Abstracten_UK
rioxxterms.versionAMen_UK
local.rioxx.authorBrownlie, Douglas|en_UK
local.rioxx.authorKerrigan, Finola|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.contributorPatterson, A|en_UK
local.rioxx.contributorOakes, S|en_UK
local.rioxx.freetoreaddate2012-07-25en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/all-rights-reserved|2012-07-25|en_UK
local.rioxx.filenameAM2011_0298_paper.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source978-0-9561122-34en_UK
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