Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/3397
Appears in Collections:Computing Science and Mathematics Journal Articles
Peer Review Status: Refereed
Title: Enhancing the Shopping Experience: Bluetooth-Based Cooperative Deal Shopping
Authors: Niazi, Muaz A
Hussain, Amir
Contact Email: amir.hussain@stir.ac.uk
Keywords: Pervasive Computing
Mobile Computing
Bluetooth
Issue Date: Apr-2011
Publisher: Institute of Electrical and Electronics Engineers (IEEE)
Citation: Niazi MA & Hussain A (2011) Enhancing the Shopping Experience: Bluetooth-Based Cooperative Deal Shopping, IEEE Pervasive Computing, 10 (2), pp. 44-47.
Abstract: First paragraph: Customers in shopping malls tend to be on the lookout for specials such as “deals of the day.” Although several shopkeepers might be offering deals at any given time, fast-moving crowds can cause disorientation, thus making the exact location of deals difficult. Although banners, paper, and screen-based advertisements are common in malls, they require customers to focus on them for some amount of time to be registered in their cognition. Even large screens can be of limited use because only those customers who are looking at the screen at the exact time of display might notice the deals. Flyers, which shopkeepers hope will reach their target customers, can create a large amount of paper trash while never actually reaching most of the intended customers.
Type: Journal Article
URI: http://hdl.handle.net/1893/3397
DOI Link: http://dx.doi.org/10.1109/MPRV.2011.24
Rights: (c) IEEE; The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author; you can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Bahria University
Computing Science - CSM Dept

Files in This Item:
File Description SizeFormat 
PC-10-02-Wips.pdf374.75 kBAdobe PDFUnder Embargo until 31/12/2999     Request a copy

Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependant on the depositor still being contactable at their original email address.

This item is protected by original copyright



Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.