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http://hdl.handle.net/1893/26021| Appears in Collections: | Faculty of Health Sciences and Sport Journal Articles |
| Peer Review Status: | Refereed |
| Title: | Patriotism, national athletes and intention to purchase international sports products |
| Author(s): | Rocha, Claudio M Fink, Janet S |
| Contact Email: | claudio.rocha@stir.ac.uk |
| Keywords: | basketball international consumers sports consumer behaviours NBA Brazil |
| Issue Date: | 2015 |
| Date Deposited: | 23-Oct-2017 |
| Citation: | Rocha CM & Fink JS (2015) Patriotism, national athletes and intention to purchase international sports products. International Journal of Sports Marketing and Sponsorship, 16 (2), pp. 57-71. https://doi.org/10.1108/IJSMS-16-02-2015-B005 |
| Abstract: | The purpose of this research was to investigate the effects of patriotism and identification with national players on identification with the NBA and, ultimately, with purchase intentions of league-related merchandise. Findings revealed that the interaction between patriotism and identification with national players was a significant predictor of identification with NBA, which in turn was a significant predictor of purchase intentions of league-related products. The moderated mediation model fit the data quite well and explained 44.5% of the variance in purchase intentions. Theoretical implications of the findings, as well as practical implications for sports managers, are discussed. |
| DOI Link: | 10.1108/IJSMS-16-02-2015-B005 |
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| Licence URL(s): | http://www.rioxx.net/licenses/under-embargo-all-rights-reserved |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Rocha.Fink.15_Patriotism_NBA.pdf | Fulltext - Published Version | 343.54 kB | Adobe PDF | Under Embargo until 2999-12-02 Request a copy |
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