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Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/26021
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dc.contributor.authorRocha, Claudio Men_UK
dc.contributor.authorFink, Janet Sen_UK
dc.date.accessioned2017-10-23T23:11:46Z-
dc.date.available2017-10-23T23:11:46Z-
dc.date.issued2015en_UK
dc.identifier.urihttp://hdl.handle.net/1893/26021-
dc.description.abstractThe purpose of this research was to investigate the effects of patriotism and identification with national players on identification with the NBA and, ultimately, with purchase intentions of league-related merchandise. Findings revealed that the interaction between patriotism and identification with national players was a significant predictor of identification with NBA, which in turn was a significant predictor of purchase intentions of league-related products. The moderated mediation model fit the data quite well and explained 44.5% of the variance in purchase intentions. Theoretical implications of the findings, as well as practical implications for sports managers, are discussed.en_UK
dc.language.isoenen_UK
dc.publisherEmeralden_UK
dc.relationRocha CM & Fink JS (2015) Patriotism, national athletes and intention to purchase international sports products. International Journal of Sports Marketing and Sponsorship, 16 (2), pp. 57-71. https://doi.org/10.1108/IJSMS-16-02-2015-B005en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.subjectbasketballen_UK
dc.subjectinternational consumersen_UK
dc.subjectsports consumer behavioursen_UK
dc.subjectNBAen_UK
dc.subjectBrazilen_UK
dc.titlePatriotism, national athletes and intention to purchase international sports productsen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-02en_UK
dc.rights.embargoreason[Rocha.Fink.15_Patriotism_NBA.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1108/IJSMS-16-02-2015-B005en_UK
dc.citation.jtitleInternational Journal of Sports Marketing and Sponsorshipen_UK
dc.citation.issn1464-6668en_UK
dc.citation.volume16en_UK
dc.citation.issue2en_UK
dc.citation.spage57en_UK
dc.citation.epage71en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailclaudio.rocha@stir.ac.uken_UK
dc.citation.date01/01/2015en_UK
dc.contributor.affiliationSporten_UK
dc.contributor.affiliationUniversity of Massachusettsen_UK
dc.identifier.scopusid2-s2.0-84984815361en_UK
dc.identifier.wtid515988en_UK
dc.contributor.orcid0000-0001-6337-004Xen_UK
dc.date.accepted2014-12-15en_UK
dcterms.dateAccepted2014-12-15en_UK
dc.date.filedepositdate2017-10-23en_UK
dc.subject.tagSport Managementen_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorRocha, Claudio M|0000-0001-6337-004Xen_UK
local.rioxx.authorFink, Janet S|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2999-12-02en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameRocha.Fink.15_Patriotism_NBA.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source1464-6668en_UK
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