|Appears in Collections:||Psychology Journal Articles|
|Peer Review Status:||Refereed|
|Title:||If you needed an organ transplant would you have one? The effect of reciprocity priming and mode of delivery on organ donor registration intentions and behaviour|
|Citation:||O'Carroll R, Haddow L, Foley L & Quigley J (2017) If you needed an organ transplant would you have one? The effect of reciprocity priming and mode of delivery on organ donor registration intentions and behaviour, British Journal of Health Psychology, 22 (3), pp. 577-588.|
|Abstract:||Objective: There are approximately 6,500 people on the UK national transplant waiting list, around 400 of whom die every year. Only 35% of the UK population are currently on the organ donation register. We report 2 studies examining whether a reciprocity prime, in which participants were asked whether they would accept a donated organ, increased organ donation intentions and behaviour. Design: Between participants, randomized-controlled design. Methods: In 2 studies, participants who were not currently registered organ donors took part either face-to-face or online, and were randomly allocated to a reciprocity prime or control condition. Following the manipulation they were asked to indicate, on either a paper or online questionnaire, their intention to join the organ donor register. Study 2 was similar to Study 1 but with the addition that after reporting intention, participants were then offered an organ donation information leaflet or the opportunity to click a link for further information (proxy behavioural measure). Results: In both studies, reciprocity primed participants reported greater intentions to register than controls. However, in Study 2, no effect on donation behaviour was found. Conclusions: Reciprocal altruism may be a useful tool in increasing intentions to join the organ donor register. Further evaluation is required to determine whether this increase in intention can be translated into organ donation behaviour.|
|Rights:||This item has been embargoed for a period. During the embargo please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study. This is the peer reviewed version of the following article: O'Carroll, R. E., Haddow, L., Foley, L. and Quigley, J. (2017), If you needed an organ transplant would you have one? The effect of reciprocity priming and mode of delivery on organ donor registration intentions and behaviour. Br J Health Psychol, 22: 577–588, which has been published in final form at https://doi.org/10.1111/bjhp.12248. This article may be used for non-commercial purposes in accordance With Wiley Terms and Conditions for self-archiving.|
|BJHP.17.0043_R1 (accepted).pdf||2.14 MB||Adobe PDF||Under Embargo until 27/5/2018 Request a copy|
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