Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/23216
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Cigarette brands with flavour capsules in the filter: Trends in use and brand perceptions among smokers in the USA, Mexico and Australia, 2012-2014
Authors: Thrasher, James F
Abad-Vivero, Erika N
Moodie, Crawford
O'Connor, Richard J
Hammond, David
Cummings, K Michael
Yong, Hua-Hie
Salloum, Ramzi G
Czoli, Christine
Reynales-Shigematsu, Luz Myriam
Contact Email: c.s.moodie@stir.ac.uk
Issue Date: May-2016
Publisher: BMJ Publishing
Citation: Thrasher JF, Abad-Vivero EN, Moodie C, O'Connor RJ, Hammond D, Cummings KM, Yong H, Salloum RG, Czoli C & Reynales-Shigematsu LM (2016) Cigarette brands with flavour capsules in the filter: Trends in use and brand perceptions among smokers in the USA, Mexico and Australia, 2012-2014, Tobacco Control, 25 (3), pp. 275-283.
Abstract: Objective To describe trends, correlates of use and consumer perceptions related to the product design innovation of flavour capsules in cigarette filters.  Methods Quarterly surveys from 2012 to 2014 were analysed from an online consumer panel of adult smokers aged 18–64, living in the USA (n=6865 observations; 4154 individuals); Mexico (n=5723 observations; 3366 individuals); and Australia (n=5864 observations; 2710 individuals). Preferred brand varieties were classified by price (ie, premium; discount) and flavour (ie, regular; flavoured without capsule; flavoured with capsule). Participants reported their preferred brand variety's appeal (ie, satisfaction; stylishness), taste (ie, smoothness, intensity), and harm relative to other brands and varieties. GEE models were used to determine time trends and correlates of flavour capsule use, as well as associations between preferred brand characteristics (ie, price stratum, flavour) and perceptions of relative appeal, taste and harm.  Results Preference for flavour capsules increased significantly in Mexico (6% to 14%) and Australia (1% to 3%), but not in the USA (4% to 5%). 18–24 year olds were most likely to prefer capsules in the USA (10%) and Australia (4%), but not Mexico. When compared to smokers who preferred regular brands, smokers who preferred brands with capsules viewed their variety of cigarettes as having more positive appeal (all countries), better taste (all countries), and lesser risk (Mexico, USA) than other brand varieties.  Conclusions Results indicate that use of cigarettes with flavour capsules is growing, is associated with misperceptions of relative harm, and differentiates brands in ways that justify regulatory action.
Type: Journal Article
URI: http://hdl.handle.net/1893/23216
DOI Link: http://dx.doi.org/10.1136/tobaccocontrol-2014-052064
Rights: This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/
Affiliation: University of South Carolina
University of Edinburgh
Institute for Social Marketing
Roswell Park Cancer Institute
University of Waterloo
Roswell Park Cancer Institute
Cancer Council Victoria
University of Florida
University of Waterloo
University of Southern California

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