Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/23216
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dc.contributor.authorThrasher, James Fen_UK
dc.contributor.authorAbad-Vivero, Erika Nen_UK
dc.contributor.authorMoodie, Crawforden_UK
dc.contributor.authorO'Connor, Richard Jen_UK
dc.contributor.authorHammond, Daviden_UK
dc.contributor.authorCummings, K Michaelen_UK
dc.contributor.authorYong, Hua-Hieen_UK
dc.contributor.authorSalloum, Ramzi Gen_UK
dc.contributor.authorCzoli, Christineen_UK
dc.contributor.authorReynales-Shigematsu, Luz Myriamen_UK
dc.date.accessioned2016-06-04T01:09:24Z-
dc.date.available2016-06-04T01:09:24Z-
dc.date.issued2016-05en_UK
dc.identifier.urihttp://hdl.handle.net/1893/23216-
dc.description.abstractObjective To describe trends, correlates of use and consumer perceptions related to the product design innovation of flavour capsules in cigarette filters.  Methods Quarterly surveys from 2012 to 2014 were analysed from an online consumer panel of adult smokers aged 18–64, living in the USA (n=6865 observations; 4154 individuals); Mexico (n=5723 observations; 3366 individuals); and Australia (n=5864 observations; 2710 individuals). Preferred brand varieties were classified by price (ie, premium; discount) and flavour (ie, regular; flavoured without capsule; flavoured with capsule). Participants reported their preferred brand variety's appeal (ie, satisfaction; stylishness), taste (ie, smoothness, intensity), and harm relative to other brands and varieties. GEE models were used to determine time trends and correlates of flavour capsule use, as well as associations between preferred brand characteristics (ie, price stratum, flavour) and perceptions of relative appeal, taste and harm.  Results Preference for flavour capsules increased significantly in Mexico (6% to 14%) and Australia (1% to 3%), but not in the USA (4% to 5%). 18–24 year olds were most likely to prefer capsules in the USA (10%) and Australia (4%), but not Mexico. When compared to smokers who preferred regular brands, smokers who preferred brands with capsules viewed their variety of cigarettes as having more positive appeal (all countries), better taste (all countries), and lesser risk (Mexico, USA) than other brand varieties.  Conclusions Results indicate that use of cigarettes with flavour capsules is growing, is associated with misperceptions of relative harm, and differentiates brands in ways that justify regulatory action.en_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishingen_UK
dc.relationThrasher JF, Abad-Vivero EN, Moodie C, O'Connor RJ, Hammond D, Cummings KM, Yong H, Salloum RG, Czoli C & Reynales-Shigematsu LM (2016) Cigarette brands with flavour capsules in the filter: Trends in use and brand perceptions among smokers in the USA, Mexico and Australia, 2012-2014. Tobacco Control, 25 (3), pp. 275-283. https://doi.org/10.1136/tobaccocontrol-2014-052064en_UK
dc.rightsThis is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/en_UK
dc.titleCigarette brands with flavour capsules in the filter: Trends in use and brand perceptions among smokers in the USA, Mexico and Australia, 2012-2014en_UK
dc.typeJournal Articleen_UK
dc.identifier.doi10.1136/tobaccocontrol-2014-052064en_UK
dc.identifier.pmid25918129en_UK
dc.citation.jtitleTobacco Controlen_UK
dc.citation.issn1468-3318en_UK
dc.citation.issn0964-4563en_UK
dc.citation.volume25en_UK
dc.citation.issue3en_UK
dc.citation.spage275en_UK
dc.citation.epage283en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailc.s.moodie@stir.ac.uken_UK
dc.citation.date27/04/2015en_UK
dc.contributor.affiliationUniversity of South Carolinaen_UK
dc.contributor.affiliationUniversity of Edinburghen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationRoswell Park Cancer Instituteen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
dc.contributor.affiliationRoswell Park Cancer Instituteen_UK
dc.contributor.affiliationCancer Council Victoriaen_UK
dc.contributor.affiliationUniversity of Floridaen_UK
dc.contributor.affiliationUniversity of Waterlooen_UK
dc.contributor.affiliationUniversity of Southern Californiaen_UK
dc.identifier.isiWOS:000375221500008en_UK
dc.identifier.scopusid2-s2.0-84964294808en_UK
dc.identifier.wtid570352en_UK
dc.contributor.orcid0000-0002-1805-2509en_UK
dc.date.accepted2015-02-18en_UK
dcterms.dateAccepted2015-02-18en_UK
dc.date.filedepositdate2016-05-19en_UK
rioxxterms.apcnot requireden_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorThrasher, James F|en_UK
local.rioxx.authorAbad-Vivero, Erika N|en_UK
local.rioxx.authorMoodie, Crawford|0000-0002-1805-2509en_UK
local.rioxx.authorO'Connor, Richard J|en_UK
local.rioxx.authorHammond, David|en_UK
local.rioxx.authorCummings, K Michael|en_UK
local.rioxx.authorYong, Hua-Hie|en_UK
local.rioxx.authorSalloum, Ramzi G|en_UK
local.rioxx.authorCzoli, Christine|en_UK
local.rioxx.authorReynales-Shigematsu, Luz Myriam|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2016-05-20en_UK
local.rioxx.licencehttp://creativecommons.org/licenses/by-nc/4.0/|2016-05-20|en_UK
local.rioxx.filenameTob Control-2015-Thrasher-tobaccocontrol-2014-052064.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0964-4563en_UK
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