Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21227
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles
Peer Review Status: Refereed
Title: Perceptions of plain packaging among young adult roll-your-own smokers in France: A naturalistic approach
Authors: Gallopel-Morvan, Karine
Moodie, Crawford
Eker, Figen
Beguinot, Emmanuelle
Martinet, Yves
Contact Email: c.s.moodie@stir.ac.uk
Issue Date: Mar-2015
Publisher: BMJ Publishing Group
Citation: Gallopel-Morvan K, Moodie C, Eker F, Beguinot E & Martinet Y (2015) Perceptions of plain packaging among young adult roll-your-own smokers in France: A naturalistic approach, Tobacco Control, 24 (e1), pp. e39-e44.
Abstract: Background: We explored, for the first time, young adult roll-your-own smokers' response to using plain packaging in real-world settings. Methods: Naturalistic research was employed, where 133 French young adult smokers (18-25 years of age) used plain roll-your-own packs for 10 days; the plain packs they were provided with contained their usual brand of rolling tobacco and displayed the name of their usual brand. Participants were recruited in five cities in France (Paris, Marseille, Metz, Nantes, Toulouse) and completed two questionnaires to measure their response to their own branded packs and the plain packs. Both questionnaires assessed pack perceptions, brand attachment, product perceptions (eg, taste, quality, natural), feelings about smoking (satisfying, pleasurable), feelings when using the pack in front of others (embarrassment, image), warning response (credibility, awareness of risks) and smoking-related behaviour (eg, consumption, quitting). Results: Compared to their own fully branded packs, plain packs were associated with less positive pack and product perceptions, lower brand attachment and less positive feelings about smoking and feelings when using the pack in front of others. Participants were also more likely to report feeling like reducing consumption and quitting when using the plain packs, and more likely to feel like missing out on rolling a cigarette. No significant differences between the two pack types (plain and branded) were found in terms of credibility of warnings and perceptions of level of tar. Conclusions: The study suggests that the impacts of plain packaging for roll-your-own cigarette smokers are the same as for smokers of factory-made cigarettes.
Type: Journal Article
URI: http://hdl.handle.net/1893/21227
DOI Link: http://dx.doi.org/10.1136/tobaccocontrol-2013-051513
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Rennes
Institute for Social Marketing
French National Committee Against Tobacco (CNCT)
French National Committee Against Tobacco (CNCT)
University Henri Poincare

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