Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/21063
Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: Reflexive visual orienting in response to the social attention of others
Authors: Langton, Stephen
Bruce, Vicki
Contact Email: srhl1@stir.ac.uk
Issue Date: Oct-1999
Publisher: Taylor and Francis
Citation: Langton S & Bruce V (1999) Reflexive visual orienting in response to the social attention of others, Visual Cognition, 6 (5), pp. 541-567.
Abstract: Four experiments investigate the hypothesis that cues to the direction of another's social attention produce a reflexive orienting of an observer's visual attention. Participants were asked to make a simple detection response to a target letter which could appear at one of four locations on a visual display. Before the presentation of the target, one of these possible locations was cued by the orientation of a digitized head stimulus, which appeared at fixation in the centre of the display. Uninformative and to-be-ignored cueing stimuli produced faster target detection latencies at cued relative to uncued locations, but only when the cues appeared 100 msec before the onset of the target (Experiments 1 and 2). The effect was uninfluenced by the introduction of a to-be-attended and relatively informative cue (Experiment 3), but was disrupted by the inversion of the head cues (Experiment 4). It is argued that these findings are consistent with the operation of a reflexive, stimulus-driven or exogenous orienting mechanism which can be engaged by social attention signals.
Type: Journal Article
URI: http://hdl.handle.net/1893/21063
DOI Link: http://dx.doi.org/10.1080/135062899394939
Rights: This is an Accepted Manuscript of an article published by Taylor & Francis Group in Visual Cognition on 1999, available online: http://www.tandfonline.com/10.1080/135062899394939
Affiliation: Psychology
Psychology

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