Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/17928
Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: Manipulation of Infant-Like Traits Affects Perceived Cuteness of Infant, Adult and Cat Faces
Authors: Little, Anthony
Contact Email: anthony.little@stir.ac.uk
Issue Date: Aug-2012
Publisher: Wiley-Blackwell
Citation: Little A (2012) Manipulation of Infant-Like Traits Affects Perceived Cuteness of Infant, Adult and Cat Faces, Ethology, 118 (8), pp. 775-782.
Abstract: Physical traits that are characteristic of human infants are referred to as baby-schema, and the notion that these affect perception of cuteness and elicit care giving from adults has a long history. In this study, infant-similarity was experimentally manipulated using the difference between adult and infant faces. Human infant, human adult and cat faces were manipulated to look more (human) infant-like or adult-like. The results from the current study demonstrate the impact of infant-similarity on human adults' perception of cuteness across the three different types of face. The type of face had a large impact on perceived cuteness in line with the expected infant-similarity of the images. Infants and cats were cutest while adults were less cute. The manipulations of infant-similarity, however, had similar effects on the perception of cuteness across all three types of face. Faces manipulated to have infant-like traits were rated as cuter than their equivalents manipulated to have adult-like traits. These data demonstrate that baby-like traits have a powerful hold over human perceptions and that these effects are not simply limited to infant faces.
Type: Journal Article
URI: http://hdl.handle.net/1893/17928
DOI Link: http://dx.doi.org/10.1111/j.1439-0310.2012.02068.x
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: Psychology

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