Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/17864
Appears in Collections:Psychology Journal Articles
Peer Review Status: Refereed
Title: An explanation for enhanced perceptions of attractiveness after alcohol consumption
Authors: Halsey, Lewis G
Huber, Jorg W
Bufton, R D J
Little, Anthony
Contact Email: anthony.little@stir.ac.uk
Keywords: Attraction
Faces
Symmetry perception
Acute alcohol consumption
Issue Date: Jun-2010
Publisher: Elsevier
Citation: Halsey LG, Huber JW, Bufton RDJ & Little A (2010) An explanation for enhanced perceptions of attractiveness after alcohol consumption, Alcohol, 44 (4), pp. 307-313.
Abstract: Acute alcohol consumption increases ratings of attractiveness to faces. This may help to explain increased frequencies of sexual encounters during periods of alcohol intoxication. At least in part, such increased attraction may be the result of alcohol consumption decreasing ability to detect bilateral asymmetry, presumably because of the reductions in the levels of visual function. We tested the hypotheses that acute alcohol consumption decreases ability to detect asymmetry in faces and reduces preference for symmetrical faces over asymmetrical faces. Twenty images of a pair of faces and then 20 images of a single face were displayed on a computer, one at a time. Participants were instructed to state which face of each of the face pairs displayed was most attractive and then whether the single face being displayed was symmetrical or not. Data were collected near campus bars at Roehampton University. Sixty-four self-selecting students who undertook the study were classified as either sober (control) or intoxicated with alcohol. For each face pair or single face displayed, participant response was recorded and details of the alcohol consumption of participants that day were also obtained. Sober participants had a greater preference for symmetrical faces and were better at detecting whether a face was symmetrical or otherwise, supporting the hypotheses. A further, unexpected finding was that males made fewer mistakes than did females when determining whether individual faces were asymmetrical. The reduced ability of inebriated people to perceive asymmetry may be an important mechanism underlying the higher ratings of facial attractiveness they give for members of the opposite sex and hence their increased frequency of mate choice.
Type: Journal Article
URI: http://hdl.handle.net/1893/17864
DOI Link: http://dx.doi.org/10.1016/j.alcohol.2010.02.001
Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Roehampton
University of Roehampton
University of Roehampton
Psychology

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