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Appears in Collections:Biological and Environmental Sciences Journal Articles
Peer Review Status: Refereed
Title: Sentic Computing for social media marketing
Authors: Cambria, Erik
Grassi, Marco
Hussain, Amir
Havasi, Catherine
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Keywords: AI
Semantic Web
Knowledge base management
Opinion mining and sentiment analysis
Issue Date: Jul-2012
Publisher: Springer
Citation: Cambria E, Grassi M, Hussain A & Havasi C (2012) Sentic Computing for social media marketing, Multimedia Tools and Applications, 59 (2), pp. 557-577.
Abstract: In a world in which millions of people express their opinions about commercial products in blogs, wikis, fora, chats and social networks, the distillation of knowledge from this huge amount of unstructured information can be a key factor for marketers who want to create an image or identity in the minds of their customers for their product, brand or organization. Opinion mining for product positioning, in fact, is getting a more and more popular research field but the extraction of useful information from social media is not a simple task. In this work we merge AI and Semantic Web techniques to extract, encode and represent this unstructured information. In particular, we use Sentic Computing, a multi-disciplinary approach to opinion mining and sentiment analysis, to semantically and affectively analyze text and encode results in a semantic aware format according to different web ontologies. Eventually we represent this information as an interconnected knowledge base which is browsable through a multi-faceted classification website.
Type: Journal Article
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Rights: The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.
Affiliation: University of Stirling
Università Politecnica delle Marche
Computing Science - CSM Dept
Massachusetts Institute of Technology

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