|Appears in Collections:||Faculty of Health Sciences and Sport Journal Articles|
|Peer Review Status:||Refereed|
|Title:||Smoking, branding, and the meaning of life (Editorial)|
|Citation:||Hastings G & MacFadyen L (1998) Smoking, branding, and the meaning of life (Editorial), Tobacco Control, 7 (2), pp. 107-108.|
|Abstract:||First paragraph: What are the best known words in the world? . . . Sex? . . . Life? . . . Death? . . . Jesus? No. They're Coca Cola. This is a tribute to the immense power of branding. In essence, Coke (notice we even have a pet name for it) is just a fizzy drink, but it has a turnover approaching £9000 million (US$ 14 000 million) in some 185 countries and its familiar bottle, font, and red and white livery are symbols of fun, freedom, and the American way of life across vastly different cultures. And Coke is not alone: Kodak, Sony, Gillette, Levi, Marlboro, and countless other brands each provide mundane products with distinctive values and personalities.|
|Rights:||The publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.|
|Hastings_1998_Smoking_branding_and_the_meaning_of_life.pdf||93.11 kB||Adobe PDF||Under Embargo until 31/12/2999 Request a copy|
Note: If any of the files in this item are currently embargoed, you can request a copy directly from the author by clicking the padlock icon above. However, this facility is dependant on the depositor still being contactable at their original email address.
This item is protected by original copyright
Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
If you believe that any material held in STORRE infringes copyright, please contact firstname.lastname@example.org providing details and we will remove the Work from public display in STORRE and investigate your claim.