1. STORRE
  2. Faculty of Health Sciences and Sport
  3. Faculty of Health Sciences and Sport Journal Articles
Please use this identifier to cite or link to this item: http://hdl.handle.net/1893/11716
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHastings, Gerarden_UK
dc.contributor.authorMacFadyen, Lynnen_UK
dc.date.accessioned2015-02-10T16:09:40Z-
dc.date.available2015-02-10T16:09:40Zen_UK
dc.date.issued1998-06en_UK
dc.identifier.urihttp://hdl.handle.net/1893/11716-
dc.description.abstractFirst paragraph: What are the best known words in the world? . . . Sex? . . . Life? . . . Death? . . . Jesus? No. They're Coca Cola. This is a tribute to the immense power of branding. In essence, Coke (notice we even have a pet name for it) is just a fizzy drink, but it has a turnover approaching £9000 million (US$ 14 000 million) in some 185 countries and its familiar bottle, font, and red and white livery are symbols of fun, freedom, and the American way of life across vastly different cultures. And Coke is not alone: Kodak, Sony, Gillette, Levi, Marlboro, and countless other brands each provide mundane products with distinctive values and personalities.en_UK
dc.language.isoenen_UK
dc.publisherBMJ Publishing Groupen_UK
dc.relationHastings G & MacFadyen L (1998) Smoking, branding, and the meaning of life (Editorial). Tobacco Control, 7 (2), pp. 107-108. https://doi.org/10.1136/tc.7.2.107en_UK
dc.rightsThe publisher does not allow this work to be made publicly available in this Repository. Please use the Request a Copy feature at the foot of the Repository record to request a copy directly from the author. You can only request a copy if you wish to use this work for your own research or private study.en_UK
dc.rights.urihttp://www.rioxx.net/licenses/under-embargo-all-rights-reserveden_UK
dc.titleSmoking, branding, and the meaning of lifeen_UK
dc.typeJournal Articleen_UK
dc.rights.embargodate2999-12-31en_UK
dc.rights.embargoreason[Hastings_1998_Smoking_branding_and_the_meaning_of_life.pdf] The publisher does not allow this work to be made publicly available in this Repository therefore there is an embargo on the full text of the work.en_UK
dc.identifier.doi10.1136/tc.7.2.107en_UK
dc.citation.jtitleTobacco Controlen_UK
dc.citation.issn1468-3318en_UK
dc.citation.issn0964-4563en_UK
dc.citation.volume7en_UK
dc.citation.issue2en_UK
dc.citation.spage107en_UK
dc.citation.epage108en_UK
dc.citation.publicationstatusPublisheden_UK
dc.citation.peerreviewedRefereeden_UK
dc.type.statusVoR - Version of Recorden_UK
dc.author.emailgerard.hastings@stir.ac.uken_UK
dc.description.notesOutput Type: Editorialen_UK
dc.contributor.affiliationInstitute for Social Marketingen_UK
dc.contributor.affiliationUniversity of Stirlingen_UK
dc.identifier.isiWOS:000078306000001en_UK
dc.identifier.scopusid2-s2.0-0032083161en_UK
dc.identifier.wtid722081en_UK
dcterms.dateAccepted1998-06-30en_UK
dc.date.filedepositdate2013-04-03en_UK
rioxxterms.typeJournal Article/Reviewen_UK
rioxxterms.versionVoRen_UK
local.rioxx.authorHastings, Gerard|en_UK
local.rioxx.authorMacFadyen, Lynn|en_UK
local.rioxx.projectInternal Project|University of Stirling|https://isni.org/isni/0000000122484331en_UK
local.rioxx.freetoreaddate2999-12-31en_UK
local.rioxx.licencehttp://www.rioxx.net/licenses/under-embargo-all-rights-reserved||en_UK
local.rioxx.filenameHastings_1998_Smoking_branding_and_the_meaning_of_life.pdfen_UK
local.rioxx.filecount1en_UK
local.rioxx.source0964-4563en_UK
Appears in Collections:Faculty of Health Sciences and Sport Journal Articles

Files in This Item:
File Description SizeFormat 
Hastings_1998_Smoking_branding_and_the_meaning_of_life.pdfFulltext - Published Version93.11 kBAdobe PDFUnder Permanent Embargo    Request a copy


This item is protected by original copyright

View License
Show simple item record


Items in the Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

The metadata of the records in the Repository are available under the CC0 public domain dedication: No Rights Reserved https://creativecommons.org/publicdomain/zero/1.0/

If you believe that any material held in STORRE infringes copyright, please contact library@stir.ac.uk providing details and we will remove the Work from public display in STORRE and investigate your claim.